What does Google say about SEO? /

Official statement

If the content is strictly identical between the UK and US English versions (without differences in currency, address, or content), it is better to create a single English version rather than two distinct URLs. This makes maintenance and ranking easier, as Google can better concentrate its signals on one page.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 26/11/2021 ✂ 15 statements
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📅
Official statement from (4 years ago)
TL;DR

Keep a single English version if UK and US have identical content. This centralizes ranking signals and simplifies management.

❓ Frequently Asked Questions

Puis-je avoir une page unique pour UK et US ?
Oui, si le contenu est identique et n’a pas de différences essentielles.
Cela augmente-t-il mon classement SEO ?
Potentiellement, car cela force la concentration des signaux de classement.
Quels sont les risques d'une seule page internationale ?
Perdre en pertinence locale si des différences culturelles ou légales sont négligées.
🏷 Related Topics
Domain Age & History Content AI & SEO Domain Name International SEO

🎥 From the same video 14

Other SEO insights extracted from this same Google Search Central video · published on 26/11/2021

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