Official statement
If the content is strictly identical between the UK and US English versions (without differences in currency, address, or content), it is better to create a single English version rather than two distinct URLs. This makes maintenance and ranking easier, as Google can better concentrate its signals on one page.
Other statements from this video 14 ▾
- □ How Does Google Handle the Geographic Visibility of Pages?
- □ Is it a good idea to canonicalize paginated pages to the first page for SEO?
- □ How does Google handle website technical issues?
- □ Why does it take so long for Google to recognize SEO improvements?
- □ Should you be concerned about the Page Experience update's impact?
- □ Is it detrimental to SEO to disable JavaScript specifically for Googlebot?
- □ Why doesn't Googlebot interact with e-commerce pages?
- □ Why aren't featured snippets always location-specific?
- □ Should you really convert your images from JPEG to WebP for better SEO?
- □ Should you worry about the impact of lazy loading on image alt attributes?
- □ How does Google determine indexing timelines for different domains?
- □ What happens to out-of-stock product pages according to Google?
- □ Should you really use structured review data on your own e-commerce site?
- □ What causes your Core Web Vitals to disappear from Search Console?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Do You Really Need to Translate Your URLs to Match Your Content Language for Bet...
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TL;DR
Keep a single English version if UK and US have identical content. This centralizes ranking signals and simplifies management.
❓ Frequently Asked Questions
Puis-je avoir une page unique pour UK et US ?
Oui, si le contenu est identique et n’a pas de différences essentielles.
Cela augmente-t-il mon classement SEO ?
Potentiellement, car cela force la concentration des signaux de classement.
Quels sont les risques d'une seule page internationale ?
Perdre en pertinence locale si des différences culturelles ou légales sont négligées.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 26/11/2021
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