What does Google say about SEO? /

Official statement

For SEO, Google utilizes field data derived from real users, visible in Search Console. Testing tools provide lab data that is useful for diagnosing issues, but it does not reflect what Google uses for ranking.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 19/06/2021 ✂ 20 statements
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Other statements from this video 19
  1. Why Should Structured Data Focus on the Main Element of a Page?
  2. Why does Google insist that reviews be published directly on your site?
  3. Do incorrect structured data really have no impact on SEO rankings?
  4. How can you effectively manage out-of-stock products with SEO?
  5. Why don’t individual product fluctuations affect your SEO?
  6. How can you enhance keyword visibility to capture attention?
  7. What makes Google favor a copy over the original content?
  8. How does your site's quality impact the indexing of duplicated content?
  9. How Does Hreflang Really Impact Your SEO?
  10. Is it true that the disavow file poses no risks for your SEO?
  11. Why does Google overlook direct traffic as a ranking factor for SEO?
  12. Should breadcrumbs really reflect the URL structure?
  13. Is linking to the same page twice from the menu an SEO blunder?
  14. Does the length of a URL really have no impact on your SEO?
  15. Why doesn’t Google index all of your content?
  16. Does the overall quality of your site really affect crawl demand?
  17. Does the content of 404 pages have any SEO impact at all?
  18. Does noindex really help improve your site's perceived quality?
  19. What happens when Core Web Vitals can't be used for certain sites?
📅
Official statement from (4 years ago)
TL;DR

Google relies on real user data to assess Core Web Vitals, visible in Search Console. Lab data is helpful for diagnostics, not for ranking.

❓ Frequently Asked Questions

Les données de terrain affectent-elles vraiment le classement?
Oui, Google utilise les données de terrain pour évaluer les performances réelles des sites et ajuster leur positionnement dans les résultats de recherche.
Les outils de test sont-ils inutiles pour le SEO?
Non, ils aident à diagnostiquer et corriger des problèmes avant qu'ils n'affectent l'expérience utilisateur réelle.
La Search Console est-elle indispensable pour le suivi SEO?
Oui, elle fournit des données essentielles sur les performances réelles que Google utilise pour le classement.
🏷 Related Topics
AI & SEO Web Performance Search Console

🎥 From the same video 19

Other SEO insights extracted from this same Google Search Central video · published on 19/06/2021

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