What does Google say about SEO? /

Official statement

Google's Core Update is not related to Core Web Vitals despite the similarity in name. The Core Update focuses on the relevance and quality of content, while Core Web Vitals solely concerns speed and user experience.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 23/07/2021 ✂ 34 statements
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Other statements from this video 33
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  12. Why does Google sometimes rewrite your meta descriptions without warning?
  13. How does Google tailor your meta descriptions for every search query?
  14. Should you automate meta descriptions for SEO on a large scale?
  15. How does placing key text at the top of HTML enhance your SEO?
  16. How will the gradual rollout of Core Web Vitals impact your SEO strategy?
  17. How does hreflang really affect your SEO strategy?
  18. Should You Rethink Your Geographic Content Strategy Due to Doorway Pages?
  19. Why does Google recommend a gradual approach for local pages?
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  25. How does the Search Console's URL Inspection Tool change the game for SEO?
  26. Is it true that the HTML lang attribute doesn’t matter for SEO?
  27. Is it true that Google ignores certain lang attributes in your templates?
  28. Is it true that Google treats product pages and articles the same in SEO?
  29. How does Google My Business enhance your local SEO efforts?
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  31. How can you leverage free Google Shopping to boost your product visibility?
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📅
Official statement from (4 years ago)
TL;DR

Google states that Core Updates and Core Web Vitals are distinct. Core Updates impact content relevance and quality, while Core Web Vitals relate to speed and user experience.

What you need to understand

What does the Core Update actually impact?<\/h3>

The Core Update<\/strong> from Google focuses on enhancing relevance<\/strong> and quality of content<\/strong>. It does not address technical aspects or site performance factors.<\/p>

  • Evaluates and improves content strategy.<\/li>
  • Focuses on user experience through content.<\/li><\/ul>

    Why separate Core Web Vitals from Core Updates?<\/h3>

    Core Web Vitals<\/strong> specifically address speed<\/strong> and technical user experience<\/strong>. These are two axes optimized separately. Focus on technical performance without forgetting the importance of relevant content.<\/p>

SEO Expert opinion

Is this separation truly observed in SEO monitoring?<\/h3>

In practice, changes in Google's algorithms<\/strong> are often perceived as interconnected. Relevance and speed influencers seem correlated in ranking fluctuations. Yet, Google insists on their independence.<\/p>

What are the implications for SEO strategies?<\/h3>

A savvy SEO must separate<\/strong> efforts to optimize both content and technical performance. Neglecting one for the other could harm overall results. Let's be meticulous.<\/p>

Are there ambiguities in Google's statement?<\/h3>

Google remains vague about the direct relationship between technical performance and content relevance. Some claims deserve more clarification<\/strong>. [To verify]<\/strong><\/p>

Practical impact and recommendations

How should you react to this statement?<\/h3>

Assess your content and performance strategies separately. Review your analytical data to detect any potential impact from an update.<\/p>

What common mistakes should you avoid?<\/h3>

Do not rely solely on improving speed without considering your content. Each axis holds its importance. Think globally.<\/p>

How can you ensure everything is optimal?<\/h3>

Optimize your content and Core Web Vitals distinctly. Conduct A/B testing and monitor trends in your ranking performance.<\/p>

  • Frequently review your content.<\/li>
  • Analyze the impact of updates on your metrics.<\/li>
  • Track SEO variations post-update.<\/li><\/ul>
    Implementing these optimizations may seem complex. Professional support from an SEO agency could help you maximize the effectiveness of these strategies.<\/div>

❓ Frequently Asked Questions

Qu'est-ce qu'un Core Update?
C'est une mise à jour de Google axée sur la pertinence et la qualité des contenus.
Pourquoi séparer les Core Web Vitals du Core Update?
Parce que les Core Web Vitals se concentrent uniquement sur la vitesse et l'expérience utilisateur.
Comment cela affecte-t-il ma stratégie SEO?
Concentrez-vous sur des optimisations distinctes pour le contenu et la performance technique.

🎥 From the same video 33

Other SEO insights extracted from this same Google Search Central video · published on 23/07/2021

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