Official statement
Having one or more dashes in a domain name does not impact SEO. No Google algorithm specifically targets dashes. Adding keywords in the domain is overrated - the overall quality of the site matters much more.
Other statements from this video 33 ▾
- □ How should you configure canonical tags for multilingual websites?
- □ Does translated content really count as unique by Google?
- □ Do multilingual backlinks really build themselves?
- □ Should you really worry about localized URLs for SEO?
- □ Why is active promotion essential for new websites in SEO?
- □ Why is using nofollow in press releases crucial for your SEO?
- □ Should you really worry about negative SEO?
- □ Why is submitting entire domains for disavowal more effective?
- □ Is it true that Google overlooks suspicious links without penalizing SEO?
- □ How can you prevent your pages from being classified as soft 404?
- □ What’s the relationship between Core Web Vitals and soft 404 errors in SEO?
- □ Why does Google sometimes rewrite your meta descriptions without warning?
- □ How does Google tailor your meta descriptions for every search query?
- □ Should you automate meta descriptions for SEO on a large scale?
- □ How does placing key text at the top of HTML enhance your SEO?
- □ Is it true that Core Updates are actually independent of Core Web Vitals?
- □ How will the gradual rollout of Core Web Vitals impact your SEO strategy?
- □ How does hreflang really affect your SEO strategy?
- □ Should You Rethink Your Geographic Content Strategy Due to Doorway Pages?
- □ Why does Google recommend a gradual approach for local pages?
- □ Why Does Google Penalize Published Automatic Translations As They Are?
- □ Why doesn’t Google guarantee the display of rich results?
- □ What Factors Truly Influence Rich Results Quality?
- □ Is it true that migrating your domain for keywords could backfire on your SEO efforts?
- □ How does the Search Console's URL Inspection Tool change the game for SEO?
- □ Is it true that the HTML lang attribute doesn’t matter for SEO?
- □ Is it true that Google ignores certain lang attributes in your templates?
- □ Is it true that Google treats product pages and articles the same in SEO?
- □ How does Google My Business enhance your local SEO efforts?
- □ How can you effectively optimize your pages for 'near me' searches without complicating your strategy?
- □ How can you leverage free Google Shopping to boost your product visibility?
- □ Is selective internal linking more effective than a massive approach for SEO?
- □ Should You Focus on Profitable Products in Your Internal Linking Strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Really Avoid Hyphens in Your Domain Name for SEO?
View statement →
TL;DR
Dashes in a domain name have no SEO impact according to Google. Don't bet on keywords in the domain; instead, focus on the site's quality.
❓ Frequently Asked Questions
Les tirets dans un nom de domaine influencent-ils le positionnement SEO ?
Non, selon Google, les tirets n'ont aucun impact spécifique sur le SEO.
Dois-je me préoccuper des tirets lors du choix de mon domaine ?
Non, concentrez-vous plutôt sur un nom de domaine qui reflète votre marque et est facile à retenir.
Pourquoi Google affirme-t-il que la qualité compte plus que les mots-clés dans le domaine ?
Google privilégie la pertinence et l'expérience utilisateur, ce qui a plus de poids dans le ranking.
🎥 From the same video 33
Other SEO insights extracted from this same Google Search Central video · published on 23/07/2021
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