Official statement
Translating URL slugs into the local language (for example, /produit/ vs /product/) has no significant impact on search engine optimization. Some sites utilize localized URLs, while others stick to global URLs - both approaches are acceptable.
Other statements from this video 33 ▾
- □ How should you configure canonical tags for multilingual websites?
- □ Does translated content really count as unique by Google?
- □ Do multilingual backlinks really build themselves?
- □ Why is active promotion essential for new websites in SEO?
- □ Why is using nofollow in press releases crucial for your SEO?
- □ Should you really worry about negative SEO?
- □ Why is submitting entire domains for disavowal more effective?
- □ Is it true that Google overlooks suspicious links without penalizing SEO?
- □ How can you prevent your pages from being classified as soft 404?
- □ What’s the relationship between Core Web Vitals and soft 404 errors in SEO?
- □ Why does Google sometimes rewrite your meta descriptions without warning?
- □ How does Google tailor your meta descriptions for every search query?
- □ Should you automate meta descriptions for SEO on a large scale?
- □ How does placing key text at the top of HTML enhance your SEO?
- □ Is it true that Core Updates are actually independent of Core Web Vitals?
- □ How will the gradual rollout of Core Web Vitals impact your SEO strategy?
- □ How does hreflang really affect your SEO strategy?
- □ Should You Rethink Your Geographic Content Strategy Due to Doorway Pages?
- □ Why does Google recommend a gradual approach for local pages?
- □ Why Does Google Penalize Published Automatic Translations As They Are?
- □ Why doesn’t Google guarantee the display of rich results?
- □ What Factors Truly Influence Rich Results Quality?
- □ Do Dashes in Domain Names Really Affect SEO?
- □ Is it true that migrating your domain for keywords could backfire on your SEO efforts?
- □ How does the Search Console's URL Inspection Tool change the game for SEO?
- □ Is it true that the HTML lang attribute doesn’t matter for SEO?
- □ Is it true that Google ignores certain lang attributes in your templates?
- □ Is it true that Google treats product pages and articles the same in SEO?
- □ How does Google My Business enhance your local SEO efforts?
- □ How can you effectively optimize your pages for 'near me' searches without complicating your strategy?
- □ How can you leverage free Google Shopping to boost your product visibility?
- □ Is selective internal linking more effective than a massive approach for SEO?
- □ Should You Focus on Profitable Products in Your Internal Linking Strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Are IP geolocation databases really reliable enough for international SEO?
View statement →
TL;DR
Localized URL slugs do not affect SEO. Whether your site uses URLs in multiple languages or just one makes little difference for your ranking.
❓ Frequently Asked Questions
Dois-je localiser toutes mes URLs pour un meilleur SEO ?
Non, localiser vos URLs n'améliore pas le SEO selon Google. Concentrez-vous sur le contenu et la structure.
La localisation des URLs impacte-t-elle l'expérience utilisateur ?
Oui, cela peut rendre le site plus compréhensible pour l'utilisateur, mais ce n'est pas un facteur SEO majeur.
Que risque-t-on en changeant de structure URL inutilement ?
Vous risquez de nuire à votre historique de liens et d'occasionner des erreurs de redirection si mal gérées.
🎥 From the same video 33
Other SEO insights extracted from this same Google Search Central video · published on 23/07/2021
🎥 Watch the full video on YouTube →
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