Official statement
When it comes to links in press releases, it's important to clearly indicate that the content is self-produced. Use rel=nofollow on the links, or limit yourself to simple domain links (not optimized with keywords in the anchor) to remain compliant with the guidelines.
Other statements from this video 33 ▾
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- □ Is selective internal linking more effective than a massive approach for SEO?
- □ Should You Focus on Profitable Products in Your Internal Linking Strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Is Noindex Enough, or Should You Use Noindex+Nofollow to Block SEO Signals?
View statement →
TL;DR
Google recommends using rel=nofollow for links in press releases. This avoids sending manipulative signals to search engines. Opt for non-optimized links to comply with the guidelines.
❓ Frequently Asked Questions
Les liens nofollow impactent-ils le SEO ?
Indirectement, oui. Ils n'affectent pas le PageRank, mais influencent la visibilité en termes de crédibilité.
Peut-on utiliser des liens directs dans les communiqués de presse ?
Techniquement oui, mais Google recommande fortement le nofollow pour éviter les manipulations.
Faut-il toujours utiliser nofollow sur les communiqués importants ?
Si le communiqué influence directement le classement, un lien nofollow est conseillé.
🎥 From the same video 33
Other SEO insights extracted from this same Google Search Central video · published on 23/07/2021
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