Official statement
Doorway pages become problematic when created in large quantities. Creating pages city by city for all products on a global scale is clearly doorway. However, having 2-3 local pages for a business targeting nearby cities remains acceptable.
Other statements from this video 33 ▾
- □ How should you configure canonical tags for multilingual websites?
- □ Does translated content really count as unique by Google?
- □ Do multilingual backlinks really build themselves?
- □ Should you really worry about localized URLs for SEO?
- □ Why is active promotion essential for new websites in SEO?
- □ Why is using nofollow in press releases crucial for your SEO?
- □ Should you really worry about negative SEO?
- □ Why is submitting entire domains for disavowal more effective?
- □ Is it true that Google overlooks suspicious links without penalizing SEO?
- □ How can you prevent your pages from being classified as soft 404?
- □ What’s the relationship between Core Web Vitals and soft 404 errors in SEO?
- □ Why does Google sometimes rewrite your meta descriptions without warning?
- □ How does Google tailor your meta descriptions for every search query?
- □ Should you automate meta descriptions for SEO on a large scale?
- □ How does placing key text at the top of HTML enhance your SEO?
- □ Is it true that Core Updates are actually independent of Core Web Vitals?
- □ How will the gradual rollout of Core Web Vitals impact your SEO strategy?
- □ How does hreflang really affect your SEO strategy?
- □ Why does Google recommend a gradual approach for local pages?
- □ Why Does Google Penalize Published Automatic Translations As They Are?
- □ Why doesn’t Google guarantee the display of rich results?
- □ What Factors Truly Influence Rich Results Quality?
- □ Do Dashes in Domain Names Really Affect SEO?
- □ Is it true that migrating your domain for keywords could backfire on your SEO efforts?
- □ How does the Search Console's URL Inspection Tool change the game for SEO?
- □ Is it true that the HTML lang attribute doesn’t matter for SEO?
- □ Is it true that Google ignores certain lang attributes in your templates?
- □ Is it true that Google treats product pages and articles the same in SEO?
- □ How does Google My Business enhance your local SEO efforts?
- □ How can you effectively optimize your pages for 'near me' searches without complicating your strategy?
- □ How can you leverage free Google Shopping to boost your product visibility?
- □ Is selective internal linking more effective than a massive approach for SEO?
- □ Should You Focus on Profitable Products in Your Internal Linking Strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Abandon a Site Polluted by Low-Quality AI Content Rather Than Fix It?
View statement →
TL;DR
Massive doorway pages are problematic. Creating pages for every city worldwide is risky. A few local pages for nearby cities are acceptable.
❓ Frequently Asked Questions
Qu'est-ce qu'une doorway page?
Une doorway page est spécifiquement conçue pour le classement SEO, souvent sans réelle valeur ajoutée pour l'utilisateur final.
Combien de pages locales sont acceptables?
Google tolère généralement 2-3 pages locales si elles ciblent vraiment des villes voisines pertinentes.
Peut-on être pénalisé pour trop de doorway pages?
Oui, une utilisation excessive de doorway pages peut entraîner des pénalités de classement par Google.
🎥 From the same video 33
Other SEO insights extracted from this same Google Search Central video · published on 23/07/2021
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