Official statement
Reviews displayed in structured data must be based on feedback that is actually posted on your site. Using selected reviews from third-party sites is against the guidelines and can result in manual action.
Other statements from this video 19 ▾
- □ Why Should Structured Data Focus on the Main Element of a Page?
- □ Do incorrect structured data really have no impact on SEO rankings?
- □ How can you effectively manage out-of-stock products with SEO?
- □ Why don’t individual product fluctuations affect your SEO?
- □ How can you enhance keyword visibility to capture attention?
- □ What makes Google favor a copy over the original content?
- □ How does your site's quality impact the indexing of duplicated content?
- □ How Does Hreflang Really Impact Your SEO?
- □ Why does Google prioritize user data for Core Web Vitals?
- □ Is it true that the disavow file poses no risks for your SEO?
- □ Why does Google overlook direct traffic as a ranking factor for SEO?
- □ Should breadcrumbs really reflect the URL structure?
- □ Is linking to the same page twice from the menu an SEO blunder?
- □ Does the length of a URL really have no impact on your SEO?
- □ Why doesn’t Google index all of your content?
- □ Does the overall quality of your site really affect crawl demand?
- □ Does the content of 404 pages have any SEO impact at all?
- □ Does noindex really help improve your site's perceived quality?
- □ What happens when Core Web Vitals can't be used for certain sites?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do App Store reviews really impact your web SEO?
View statement →
TL;DR
Google requires that reviews be posted on your site to prevent spam and SEO manipulation. Using third-party reviews for structured data is risky and can lead to manual penalties.
❓ Frequently Asked Questions
Puis-je utiliser des avis de mon compte Google My Business ?
Non, les avis doivent être intégrés et publiés directement sur votre site, même s'ils proviennent de votre GMB.
Quelles sont les conséquences d'une action manuelle ?
Une pénalité manuelle de Google peut entraîner une perte de visibilité et de trafic dans les résultats de recherche.
Est-il possible d'avoir des avis etrangers traduits sur mon site ?
Oui, à condition que les traductions soient claires et que les avis soient vérifiés et pertinents.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/06/2021
🎥 Watch the full video on YouTube →
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