Official statement
Structured breadcrumbs do not need to match URL structure. You can have a flat URL structure with hierarchically organized breadcrumbs. If you use structured markup, Google will utilize it instead of guessing from the URL.
Other statements from this video 19 ▾
- □ Why Should Structured Data Focus on the Main Element of a Page?
- □ Why does Google insist that reviews be published directly on your site?
- □ Do incorrect structured data really have no impact on SEO rankings?
- □ How can you effectively manage out-of-stock products with SEO?
- □ Why don’t individual product fluctuations affect your SEO?
- □ How can you enhance keyword visibility to capture attention?
- □ What makes Google favor a copy over the original content?
- □ How does your site's quality impact the indexing of duplicated content?
- □ How Does Hreflang Really Impact Your SEO?
- □ Why does Google prioritize user data for Core Web Vitals?
- □ Is it true that the disavow file poses no risks for your SEO?
- □ Why does Google overlook direct traffic as a ranking factor for SEO?
- □ Is linking to the same page twice from the menu an SEO blunder?
- □ Does the length of a URL really have no impact on your SEO?
- □ Why doesn’t Google index all of your content?
- □ Does the overall quality of your site really affect crawl demand?
- □ Does the content of 404 pages have any SEO impact at all?
- □ Does noindex really help improve your site's perceived quality?
- □ What happens when Core Web Vitals can't be used for certain sites?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does improperly formatted breadcrumb markup lead to a Google penalty?
View statement →
TL;DR
Structured breadcrumbs can be independent of URL structure. Use structured markup to guide Google instead of relying on the URL.
❓ Frequently Asked Questions
Les breadcrumbs doivent-ils suivre l'URL ?
Non, vous pouvez les configurer indépendamment en utilisant des balisages.
Pourquoi utiliser un balisage structuré ?
Pour guider Google dans l'interprétation de votre hiérarchie de contenu.
Comment débuter avec les breadcrumbs ?
Évaluez d'abord la structure actuelle et mettez en place un balisage structuré.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/06/2021
🎥 Watch the full video on YouTube →
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