Official statement
Hreflang does not change page rankings. It only allows for the exchange of the displayed URL in search results based on the user's language and region. Geotargeting can influence rankings, but not Hreflang.
Other statements from this video 19 ▾
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- □ Why does Google insist that reviews be published directly on your site?
- □ Do incorrect structured data really have no impact on SEO rankings?
- □ How can you effectively manage out-of-stock products with SEO?
- □ Why don’t individual product fluctuations affect your SEO?
- □ How can you enhance keyword visibility to capture attention?
- □ What makes Google favor a copy over the original content?
- □ How does your site's quality impact the indexing of duplicated content?
- □ Why does Google prioritize user data for Core Web Vitals?
- □ Is it true that the disavow file poses no risks for your SEO?
- □ Why does Google overlook direct traffic as a ranking factor for SEO?
- □ Should breadcrumbs really reflect the URL structure?
- □ Is linking to the same page twice from the menu an SEO blunder?
- □ Does the length of a URL really have no impact on your SEO?
- □ Why doesn’t Google index all of your content?
- □ Does the overall quality of your site really affect crawl demand?
- □ Does the content of 404 pages have any SEO impact at all?
- □ Does noindex really help improve your site's perceived quality?
- □ What happens when Core Web Vitals can't be used for certain sites?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Do Hreflang Tags Really Guarantee Indexing of All Your International Pages?
View statement →
TL;DR
Hreflang does not affect SEO rankings. Its sole purpose is to display a specific URL based on the user's language and region. For rankings, geotargeting has an impact, not Hreflang.
❓ Frequently Asked Questions
Hreflang affecte-t-il le ranking des pages ?
Non, Hreflang n'influence pas le classement, seulement l'URL affichée.
Quelle est la différence entre Hreflang et géotargeting ?
Hreflang définit l'URL selon la langue/région, géotargeting influence le classement.
Pourquoi mon site a-t-il besoin de Hreflang ?
Pour garantir que la bonne version linguistique s'affiche aux utilisateurs appropriés.
🎥 From the same video 19
Other SEO insights extracted from this same Google Search Central video · published on 19/06/2021
🎥 Watch the full video on YouTube →
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