Official statement
Contrary to the popular belief that the featured snippet would be in 'position 0', Gary asserts it should actually be viewed as ranking in position 1. The use of the term 'position 0' was primarily to align with the language familiar to SEO experts.
Other statements from this video 8 ▾
- □ Does Google really ignore web workers in its rendering process?
- □ How do Promises and WebAssembly impact SEO rendering?
- □ How does Google adapt to user preferences for universal results?
- □ Is ranking now just a matter of bidding?
- □ How does Google's 'Universal Mixer' influence your SEO strategy?
- □ Why does Google share its systems between ads and SEO crawling?
- □ Should You Rethink How You Track Clicks with Search Console?
- □ How does Google truly rank images based on their destination pages?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does Your Page Really Need to Rank on Page One to Win a Featured Snippet?
View statement →
TL;DR
The featured snippet is officially recognized as being in position 1, not 0. This change in Google's terminology clarifies the importance of the snippet's location in search ranking. For SEO professionals, the focus should now be on targeting position 1 to enhance visibility.
❓ Frequently Asked Questions
Le featured snippet affecte-t-il le trafic organique ?
Oui, en étant considéré comme position 1, il peut capter une part significative du trafic.
Les snippets sont-ils disponibles pour toutes les requêtes ?
Non, seul un ensemble spécifique de requêtes peut déclencher un featured snippet.
Comment mesurer l'efficacité d'un featured snippet ?
Utilisez les outils d'analyse pour surveiller les clics et l'engagement sur les pages liées aux snippets.
Le contenu doit-il être restructuré pour les snippets ?
Absolument, il doit être clair, concis et aligné sur les intentions utilisateur pour être sélectionné.
Comment savoir si mon contenu a un featured snippet ?
Vous pouvez le vérifier à l'aide de Google Search Console et en analysant les résultats de recherche.
🎥 From the same video 8
Other SEO insights extracted from this same Google Search Central video · published on 29/07/2021
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