Official statement
Google uses a system called 'Universal Mixer' that receives results from all the different indexes (web, images, videos, news) and combines them together. Each index assigns a score to its results that are then mixed according to a bidding system.
Other statements from this video 8 ▾
- □ Does Google really ignore web workers in its rendering process?
- □ How do Promises and WebAssembly impact SEO rendering?
- □ Why has the Featured Snippet shifted from 'Position 0' to 'Position 1'?
- □ How does Google adapt to user preferences for universal results?
- □ Is ranking now just a matter of bidding?
- □ Why does Google share its systems between ads and SEO crawling?
- □ Should You Rethink How You Track Clicks with Search Console?
- □ How does Google truly rank images based on their destination pages?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Is Google's indexing API becoming unusable due to abuse?
View statement →
TL;DR
Google employs a 'Universal Mixer' to integrate results from various indexes. The scores of contents are combined through a bidding system. This highlights the necessity of optimizing all types of content to ensure maximum visibility.
❓ Frequently Asked Questions
Qu'est-ce qu'un index dans le contexte de Google ?
Un index regroupe des pages du même format, comme les images ou les vidéos, et sert de base de données pour les recherches.
Le 'mélangeur universel' remplace-t-il un algorithme existant ?
Non, c'est un complément qui orchestre l'intégration des résultats de différents types d'index.
Comment Google attribue-t-il les scores ?
Les critères exacts ne sont pas détaillés par Google. Ils reposent sur de multiples facteurs liés à la qualité et pertinence.
🎥 From the same video 8
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