Official statement
The results page operates like an auction house where different types of results (featured snippets, web results, images, videos) bid for specific positions based on their scores. Certain elements, such as featured snippets, can only bid for the top position.
Other statements from this video 8 ▾
- □ Does Google really ignore web workers in its rendering process?
- □ How do Promises and WebAssembly impact SEO rendering?
- □ Why has the Featured Snippet shifted from 'Position 0' to 'Position 1'?
- □ How does Google adapt to user preferences for universal results?
- □ How does Google's 'Universal Mixer' influence your SEO strategy?
- □ Why does Google share its systems between ads and SEO crawling?
- □ Should You Rethink How You Track Clicks with Search Console?
- □ How does Google truly rank images based on their destination pages?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
How can you optimize your crawl budget for expired auction pages?
View statement →
TL;DR
Google employs a bidding system to determine the position of results, including featured snippets, which can only aim for the top position.
🎥 From the same video 8
Other SEO insights extracted from this same Google Search Central video · published on 29/07/2021
🎥 Watch the full video on YouTube →
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