Official statement
Search Console logs impressions at a certain position without necessarily specifying the type of result (featured snippet, regular result). When a user clicks, it records the click for that page, that query, and that position, and then aggregates this data.
Other statements from this video 8 ▾
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- □ How do Promises and WebAssembly impact SEO rendering?
- □ Why has the Featured Snippet shifted from 'Position 0' to 'Position 1'?
- □ How does Google adapt to user preferences for universal results?
- □ Is ranking now just a matter of bidding?
- □ How does Google's 'Universal Mixer' influence your SEO strategy?
- □ Why does Google share its systems between ads and SEO crawling?
- □ How does Google truly rank images based on their destination pages?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why Are Your Google Impressions Skyrocketing While Clicks Remain Flat?
View statement →
TL;DR
Search Console counts impressions at a given position without specifying the result type. Clicks are recorded by page, query, and position, influencing SEO performance analysis.
❓ Frequently Asked Questions
Comment les impressions sont-elles différenciées par type de résultat ?
Elles ne le sont pas. Toutes les impressions sont traitées uniformément dans Search Console.
Les clics sont-ils spécifiques à chaque type de résultat ?
Non, les clics sont enregistrés par page, requête et position, non par type de résultat.
Dois-je ignorer les données d'impression ?
Non, mais interprétez-les avec prudence, car elles ne différencient pas les types de résultats.
🎥 From the same video 8
Other SEO insights extracted from this same Google Search Central video · published on 29/07/2021
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