Official statement
Googlebot is not only used for web crawling but also to retrieve landing pages for ads with a different user agent. The retrieval systems are modular and shared among different teams and features.
Other statements from this video 8 ▾
- □ Does Google really ignore web workers in its rendering process?
- □ How do Promises and WebAssembly impact SEO rendering?
- □ Why has the Featured Snippet shifted from 'Position 0' to 'Position 1'?
- □ How does Google adapt to user preferences for universal results?
- □ Is ranking now just a matter of bidding?
- □ How does Google's 'Universal Mixer' influence your SEO strategy?
- □ Should You Rethink How You Track Clicks with Search Console?
- □ How does Google truly rank images based on their destination pages?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does Google Really Replace Your Search Queries to Boost Ad Revenue?
View statement →
TL;DR
Googlebot plays a dual role: web crawling and retrieval for ads. These systems are modular and used by multiple teams. For SEO, this means a common infrastructure connecting different components, with implications for SERP dynamics.
❓ Frequently Asked Questions
Googlebot affecte-t-il aussi les annonces ?
Oui, il récupère les pages de destination des annonces, partageant des infrastructures avec le SEO.
Quel est l'impact d'une mise à jour Googlebot ?
Comme les systèmes sont partagés, une mise à jour peut influencer à la fois votre SEO et votre SEA.
Comment me préparer aux changements de Googlebot ?
Maintenez une veille technologique et adaptez vos stratégies conjointes SEO/SEA en conséquence.
🎥 From the same video 8
Other SEO insights extracted from this same Google Search Central video · published on 29/07/2021
🎥 Watch the full video on YouTube →
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