What does Google say about SEO?

Should You Really Worry About Rendering Costs for Google Indexing?

Martin Splitt Nov 26, 2024 ★★

On LinkedIn, Martin Splitt explained to an SEO professional that there's no need to worry too much about aspects related to rendering costs, CPU usage, or server resources when it comes to rendering and indexing matters. The only element to keep an e...

Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Social Media

Why Is Google Now Hiding the Number of Search Results from SEOs?

Danny Sullivan Nov 26, 2024 ★★★

Danny Sullivan explained that Google has made it more difficult to access the number of results in searches, as this information can be a source of distraction. According to him, these counters are only rough estimates that do not necessarily reflect...

AI & SEO

Does keyword stuffing really boost your Google rankings?

Google Nov 21, 2024 ★★★

Cramming a page with keywords (keyword stuffing) does not contribute to improving rankings. A practical case study shows that removing keyword stuffing from an already well-ranked page caused no drop in ranking, while improving the conversion rate.

Domain Age & History AI & SEO Penalties & Spam

Does hidden content in accordions really hurt your SEO rankings?

John Mueller Nov 21, 2024 ★★★

From an SEO perspective, content hidden behind expandable elements or accordions is acceptable. The main information that people are searching for is generally visible immediately anyway, so this interface pattern has no negative impact on search ran...

Content AI & SEO JavaScript & Technical SEO Pagination & Structure

Does user experience really start in the SERPs rather than on your website?

Google Nov 21, 2024 ★★

User experience doesn't begin only on the website itself but starts right in the search results. Elements like the page title and description in search results are integral parts of the overall UX and user journey.

Domain Age & History Content AI & SEO

Does duplicate content really hurt your Google rankings?

Martin Splitt Nov 19, 2024 ★★★

Martin Splitt explains that duplicate content does not negatively affect a site's quality, but it can pose operational problems, particularly slowing down crawling and making performance tracking more difficult. To address this, he recommends three s...

Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks Web Performance Redirects Search Console

Does URL structure really matter for SEO rankings?

John Mueller Nov 19, 2024 ★★★

John Mueller states that some SEOs place too much importance on URL structure. A clear structure is useful for users and for performance tracking, but cannot compensate for content that isn't explicit enough.

Content AI & SEO Domain Name Pagination & Structure Web Performance Search Console

Is Google Trends Actually Hurting Your SEO Content Strategy?

John Mueller Nov 19, 2024 ★★★

John Mueller has warned against the excessive use of Google Trends to generate content ideas. Instead of repeating what others have already said, he advises being selective, focusing on your expertise and the real needs of users.

Content

What should you do when Google says nothing at all?

John Mueller Nov 19, 2024 ★

The provided transcript contains only background music [MUSIC PLAYING] with no verbal content or official Google statement regarding search engine optimization.

Content Featured Snippets & SERP AI & SEO

Should you really build a separate page for every keyword variant out there?

John Mueller Nov 13, 2024 ★★★

It's easy to overdo it with tools like Google Trends. You don't have to create pages to cover every potentially related search term. It's critical that the content you publish actually adds real value to the web and doesn't simply repeat what others ...

Domain Age & History Content AI & SEO

Should you switch to AVIF now that Google Images supports it?

John Mueller Nov 13, 2024 ★★

Google has added support for the AVIF image format in Google Images.

Domain Age & History Images & Videos

Should you really rely on Search Console recommendations to optimize your website?

John Mueller Nov 13, 2024 ★★

Search Console recommendations make it easier to detect patterns and gain insights about your site. They haven't been deployed to all websites yet and only display when they're relevant. Google plans to add more recommendations over time.

Domain Age & History Local Search Search Console

Does Google Search Console finally remember your filters every time you switch between properties?

John Mueller Nov 13, 2024 ★★

Search Console has updated the performance report to make it easier to preserve filters and parameters when switching between web properties. This change stems from user feedback and additional improvements are planned.

JavaScript & Technical SEO Web Performance Search Console

Should you worry about Google removing the cache link and cache: operator?

John Mueller Nov 13, 2024 ★★★

Google has removed the cached page link and cache operator. This change does not affect your site's visibility in search results, so no action is required. A link to Internet Archive has been added.

Domain Age & History Links & Backlinks Web Performance

Is the meta noarchive tag still worth using after Google killed its cache feature?

John Mueller Nov 13, 2024 ★★★

With the removal of cached pages, the meta noarchive tag no longer has any functionality for Google Search and has been removed from the documentation. It is acceptable to keep it on your pages because it does nothing for Google Search, but you could...

Domain Age & History AI & SEO Pagination & Structure PDF & Files Web Performance

Should you really worry about the srsltid parameter in e-commerce URLs for SEO?

John Mueller Nov 13, 2024 ★★★

The srsltid parameter comes from Merchant Center auto-tagging for e-commerce sites and is used to provide conversion metrics. This parameter is added after search results are complete and does not come from crawling or indexation. It is therefore not...

Crawl & Indexing E-commerce

Why is Google suddenly refreshing its documentation on video SEO, title links, and crawlers?

John Mueller Nov 13, 2024 ★★

Google has updated its documentation pages concerning video SEO, title links, Google crawlers, and core updates. The team is encouraging feedback via feedback links to further improve clarity.

Algorithms Domain Age & History Content Crawl & Indexing AI & SEO Links & Backlinks PDF & Files

Should you really restrict the Indexing API to specific content types only?

John Mueller Nov 13, 2024 ★★

Google has clarified in its documentation that the Indexing API is truly only for explicitly mentioned content types.

Content Crawl & Indexing JavaScript & Technical SEO PDF & Files

Can you really use URLs with hash symbols as canonical tags, or will Google ignore them?

John Mueller Nov 13, 2024 ★★★

Google has clarified in its documentation that URLs containing a hash symbol (hash) cannot be used for canonicalization.

Crawl & Indexing Domain Name PDF & Files

Should You Really Distribute Static Content Across Multiple Domains to Improve Crawling?

John Mueller Nov 12, 2024 ★★★

In a post published on LinkedIn, John Mueller advises distributing the loading of static content, such as images, across subdomains or separate domains in case of crawl issues. However, he specifies that this approach is not necessary for the majorit...

Domain Age & History Content Crawl & Indexing AI & SEO Images & Videos JavaScript & Technical SEO Links & Backlinks Domain Name Social Media