Martin Splitt

★★★ Could verifying the rendered HTML rather than the DOM actually save your indexing?

If content is important to you, ensure that it is rendered correctly. Check the rendered HTML source code as it might be present in the DOM but not appear in the Google Search Console screenshot, espe...

Dec 30, 2019 ⚡ Analysis available

★★★ Why does the URL Inspection Tool show a 200 code for a 301 redirect?

The URL Inspection Tool in Google Search Console shows a 200 code for a 301 because it displays the final result after redirection, reflecting what Googlebot sees once the redirection process is compl...

Dec 30, 2019 ⚡ Analysis available

★★ Do you really need to manage two different HTTP codes for deindexing?

A 410 code informs Google that the content has been permanently removed, which can speed up its deindexing. However, the difference in effect compared to a 404 code is often minimal....

Dec 10, 2019 ⚡ Analysis available

★★★ Should You Remove Analytics and Advertising Scripts to Optimize Googlebot Crawling?

Martin Splitt (Google) announced at the SMX East event that during the crawl and "rendering" phases, Googlebot does not take into account Analytics scripts or other advertising-oriented scripts it can...

Nov 25, 2019 ⚡ Analysis available

★★★ How Long Does Googlebot Really Take to Render Your Pages?

Martin Splitt (Google) announced at the Chrome Dev Summit 2019 that the average time taken by Googlebot to render a page was 5 seconds. This could go up to a few minutes according to him....

Nov 18, 2019 ⚡ Analysis available

★★ Should you really worry about fluctuations in FID, TTI, and FCI on your site?

Metrics such as First Input Delay (FID), Time to Interactive (TTI), and First CPU Idle (FCI) can vary slightly from one measurement to another. Even though these variations may seem significant, they ...

Oct 30, 2019 ⚡ Analysis available

★★★ How do you choose the right speed metrics for your website?

The choice of speed metrics such as First Contentful Paint (FCP) or First Input Delay (FID) depends on the type of site. For primarily content-oriented sites, FCP is more relevant, while for interacti...

Oct 30, 2019 ⚡ Analysis available

★★★ Is it true that Google fails to index content it can't render in JavaScript?

If Google is unable to render the content when checking with Search Console tools, it is likely that this content will not be indexed....

Sep 04, 2019 ⚡ Analysis available

★★ Why might Google merge your JS pages if the meta tags are identical?

If Google only indexes the non-rendered version of a JavaScript page, it can lead to incorrect page merging if the meta tags are identical....

Sep 04, 2019 ⚡ Analysis available

★★★ Is Two-Wave JavaScript Indexing Really Disappearing?

The need for two waves of indexing for JavaScript sites is decreasing, with Gmail leveraging the latest version of Chrome, making indexing more efficient....

Aug 23, 2019 ⚡ Analysis available

★★★ How does Google choose which content version to display between PWA, desktop, and AMP?

When the same content exists in different forms (PWA, desktop site, AMP), it is advisable to choose the one that will be suitable for the largest number of users and link the other versions so that Go...

Jul 03, 2019 ⚡ Analysis available

★★★ Will Lighthouse and Search Console Become Your New Must-Have SEO KPIs?

Lighthouse increasingly incorporates SEO audits, and this data is also available through PageSpeed Insights and Google Search Console. This rewards content that reaches users faster, especially on mob...

Jul 03, 2019 ⚡ Analysis available

★★★ Will the Search Console API finally open data to third-party SEO platforms?

Google is working on integrating Search Console data into third-party platforms via a future API, allowing users to access information such as click-through rate, impressions, and indexing directly wi...

Jul 03, 2019 ⚡ Analysis available

★★ Why do your Core Web Vitals appear to deteriorate even as you optimize?

When improving web performance, it is possible that metrics may seem to indicate a decline if new audiences, for example on 2G networks, start accessing the content. However, this can be positive beca...

Jul 03, 2019 ⚡ Analysis available

★★★ Are New Web Technologies (Web Components, Virtual Scroller) Really SEO Safe?

Google ensures that its search algorithms are compatible with new web technologies like Web Components and the 'virtual scroller', so developers don’t have to worry about potential negative impacts on...

Jul 03, 2019 ⚡ Analysis available

★★★ Do Schema.org structured data really boost SEO, or do they only serve enriched features?

Using structured data via schema.org is encouraged to enable Google and other systems like virtual assistants to effectively understand and utilize the semantics of web pages for advanced features lik...

Jul 03, 2019 ⚡ Analysis available

★★★ Does Googlebot really execute JavaScript as well as a modern browser?

Googlebot executes JavaScript, which means it can see and index your dynamic content unless JavaScript or network errors prevent access to that content....

Jun 27, 2019 ⚡ Analysis available

★★★ How does the Search Console really help debug mobile display errors?

Google's new Search Console provides tools to inspect errors such as mobile loading issues and offers console logs and stack traces to debug page display problems....

Jun 27, 2019 ⚡ Analysis available

★★★ Why does Google refuse to index URLs with hashes?

Google recommends using the pushState feature for URLs as it allows for proper indexing of routes. Hash-based URLs are not indexed by Google....

Jun 27, 2019 ⚡ Analysis available

★★★ Why should every modal have its own URL to be indexed?

To make content discoverable by search engines, every relevant application state, such as modals with valuable content, should be accessible via a distinct URL....

Jun 27, 2019 ⚡ Analysis available