What does Google say about SEO? /
Martin Splitt is a Developer Advocate at Google, specializing in JavaScript rendering and modern web application indexing. He created the 'SEO Mythbusting' video series and regularly explains how Googlebot handles JavaScript frameworks. His statements are essential for developers looking to optimize the SEO of their applications.
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🕒 ~1 min 🎯 5 questions
★★★ How does Google really explore your pages to index them?
Google explores the internet by following links from one page to another. After capturing the content of the pages, Google must understand their subject and usefulness to index them correctly....
May 15, 2019 ⚡ Analysis available
★★★ Do you really need to optimize for Google’s 200+ ranking factors?
Google uses over 200 signals to determine the relevance of search results for a user. This includes the title, meta description, actual page content, images, links, etc....
May 15, 2019 ⚡ Analysis available
★★★ Is it really enough to have 'quality' content to rank on Google?
For good SEO, the content of your site must serve a clear purpose for the user, meet their needs, and be optimized with the words used by your users....
May 15, 2019 ⚡ Analysis available
★★★ Are Meta Tags and Page Titles Really Crucial for SEO?
Meta tags and page titles are crucial for SEO as they provide snippets that capture users' attention in search results....
May 15, 2019 ⚡ Analysis available
★★★ Is web performance really a crucial SEO lever or just a comforting myth?
Performance not only improves the speed of your site but also its visibility. Google favors sites that provide a fast user experience, particularly through server-side rendering for quicker content di...
May 15, 2019 ⚡ Analysis available
★★★ Does Googlebot really use the stable Chrome rendering engine for JavaScript rendering?
Googlebot now uses the stable Chrome rendering engine. This means that compatibility with modern JavaScript features has improved, notably with new APIs like Intersection Observer....
May 10, 2019 ⚡ Analysis available
★★★ Is it still necessary to modify your JavaScript for Google to crawl it?
Modern JavaScript features, including Let, Const, and new array methods, are now usable with Googlebot. The use of polyfills specifically to maintain compatibility with Googlebot is no longer necessar...
May 10, 2019 ⚡ Analysis available
★★★ Is Googlebot evergreen: how does switching to an always-up-to-date Chrome change the game for JavaScript SEO?
Googlebot now uses an always up-to-date version of Chrome for web page analysis, meaning better support for modern JavaScript....
May 10, 2019 ⚡ Analysis available
★★ Does server response time really dictate how often Googlebot crawls your site?
Google considers server response time when determining how many concurrent requests to make, thus affecting crawling....
May 10, 2019 ⚡ Analysis available
★★★ Does Googlebot really use a modern version of Chrome to crawl your site?
Googlebot now uses a modern version of Chrome and will continue to be updated to stay current....
May 09, 2019 ⚡ Analysis available
★★★ Does mobile-first indexing really cover more than 50% of sites — and what does it mean for you?
More than 50% of the sites in Google's index are now indexed with mobile-first to better represent how users browse the web....
May 09, 2019 ⚡ Analysis available
★★ Can Google rewrite your page titles without your consent?
Page titles are crucial for helping users understand your page content, even if Google can adjust them based on queries....
May 09, 2019 ⚡ Analysis available
★★★ How can you leverage the Index Coverage Report to fix your indexing errors?
The Index Coverage Report from Search Console helps identify indexed pages and potential issues, facilitating the rapid resolution of errors....
May 09, 2019 ⚡ Analysis available
★★★ Does Googlebot really find your site through links or manual submission?
Googlebot continuously crawls the web by following links. To make your site known, you can either establish inbound links or submit your site through Search Console....
May 09, 2019 ⚡ Analysis available
★★★ Is using Search Console to request a recrawl truly an effective way to expedite the indexing of your changes?
If you make changes to your site, you can use Search Console to verify that the corrections have been acknowledged and to request a recrawl....
May 09, 2019 ⚡ Analysis available
★★★ Is dynamic rendering still a viable solution for heavy JavaScript sites?
Dynamic rendering is a technique that allows switching between client-side rendered content and pre-rendered content for certain user agents. This is useful because it enables delivering a complete cl...
Apr 17, 2019 ⚡ Analysis available
★★★ Should you still use Rendertron for dynamic rendering with Googlebot?
Rendertron can be used to pre-render pages for bots like Googlebot using a headless browser like Chromium. This speeds up the page loading times for these bots while maintaining a dynamic JavaScript v...
Apr 17, 2019 ⚡ Analysis available
★★★ Are title tags and meta descriptions really crucial for your visibility on Google?
To make your pages more findable and relevant in search results, it is advisable to give each page a descriptive and helpful title and description. These elements will appear in search results and hel...
Apr 10, 2019 ⚡ Analysis available
★★★ Why has initial HTML rendering become the key to your Google indexing?
To optimize SEO, it is crucial that your site's content arrives with an initial HTML sent to the client without waiting for JavaScript execution. Googlebot goes through two waves of indexing, the firs...
Apr 10, 2019 ⚡ Analysis available
★★★ Should you always pre-render your JavaScript for Googlebot to index correctly?
To address the indexing limitations due to the initial non-execution of JavaScript, it is recommended to use server-side pre-rendering or dynamic rendering. Vue.js offers documentation and tools for t...
Apr 10, 2019 ⚡ Analysis available
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