Martin Splitt

★★★ Does the number of HTTP requests really drain your crawl budget?

The number of requests needed to load a page can affect the crawl budget. Minimizing requests through server or hybrid rendering can improve crawl efficiency....

Jun 27, 2019 ⚡ Analysis available

★★ Are SEO myths really holding you back from ranking?

There are many myths and misconceptions surrounding search engine optimization (SEO)....

Jun 19, 2019 ⚡ Analysis available

★★★ Do web performance metrics really influence Google rankings?

Google incorporates performance metrics into search result rankings. This includes parameters like time to first byte and time to interactive, but also when the content is ready for the user....

Jun 12, 2019 ⚡ Analysis available

★★★ Is Google really unlocking its SEO black box — or are we still left in the dark?

Google aims to open the 'black box' of SEO by engaging with web developers and SEOs to provide useful tools and metrics. Google Search Console offers insights into a site's performance in search, avoi...

Jun 12, 2019 ⚡ Analysis available

★★★ Does JavaScript really slow down your site's indexing by Google?

Websites heavily rendered on the client side with JavaScript are not penalized, but their indexing may be delayed as they are first placed in a rendering queue. For quicker rendering, it is advisable ...

Jun 12, 2019 ⚡ Analysis available

★★★ Is it true that HTML and CSS are actually more effective than JavaScript for SEO?

It is generally better to use HTML and CSS because they are more resilient than JavaScript. The use of JavaScript should be done responsibly, thus favoring a better user experience and SEO....

Jun 12, 2019 ⚡ Analysis available

★★★ Can Dynamic Rendering Hurt Your SEO Due to Timeout Issues?

Martin Splitt explained on Twitter that when a site uses dynamic rendering, it's important to ensure that the page rendering time isn't too long, to avoid a timeout on the search engine side, which wo...

Jun 11, 2019 ⚡ Analysis available

★★★ Does Google really index JavaScript sites as effectively as classic HTML?

JavaScript has made significant progress in terms of indexing by Google. Today, Google is capable of indexing sites that use JavaScript, contrary to common beliefs. Google's documentation on features ...

Jun 06, 2019 ⚡ Analysis available

★★★ Are SPAs with hash URLs doomed by Google?

Google does not retain the state of applications. When a user clicks on a search result, they are taken directly to the indexed page. JavaScript applications must have unique URLs that can be accessed...

Jun 06, 2019 ⚡ Analysis available

★★★ Do AJAX calls really consume your crawl budget?

AJAX calls do not negatively harm crawl budget. The number of additional requests is accounted for, but thanks to caching, content already in cache does not count. Versioning AJAX calls can improve ca...

Jun 06, 2019 ⚡ Analysis available

★★★ Does Googlebot crawl your JavaScript links even before rendering the page?

Googlebot follows a series of actions, starting with fetching the raw HTML to detect the necessary CSS, JavaScript, and images. Links in the initial HTML are also extracted for crawling, even if rende...

Jun 06, 2019 ⚡ Analysis available

★★★ Does pre-rendering really enhance crawling and user experience?

Generally, pre-rendering content is beneficial for user experience, in addition to facilitating crawling. It is crucial to provide the maximum amount of essential content right from the start while as...

Jun 06, 2019 ⚡ Analysis available

★★★ Are Lighthouse and PageSpeed Insights Really Enough to Optimize Performance for SEO?

It is essential to test speed and performance to optimize user experience. Use tools like Lighthouse and PageSpeed Insights to understand content load and page responsiveness....

Jun 06, 2019 ⚡ Analysis available

★★★ Why is Google pushing JSON-LD as the preferred format for structured data?

Microformats have evolved into structured data, now primarily implemented by JSON-LD. This simplifies markup, as JSON-LD is easier to use than microdata attributes in HTML....

May 29, 2019 ⚡ Analysis available

★★★ Do structured data testing tools really guarantee rich results display?

The Structured Data Testing Tool and the Rich Results Test allow you to test the validity of structured data. The Rich Results Test even provides a preview of how elements might appear in search resul...

May 29, 2019 ⚡ Analysis available

★★★ Does Googlebot really handle ranking, or is Google just spinning tales?

Googlebot is a program that performs three main functions: crawling, indexing, and, while not part of Googlebot, ranking. It collects online content, indexes it to understand its topic, and ranking is...

May 22, 2019 ⚡ Analysis available

★★★ Does Googlebot really adapt its crawling based on your site type?

Googlebot adjusts its crawling frequency based on the type of website. For instance, news or frequently changing sites will be crawled more often than more static sites, such as a museum. This strateg...

May 22, 2019 ⚡ Analysis available

★★★ Does JavaScript really delay the indexing of your pages by Google?

Googlebot executes the JavaScript of websites, but this may happen with a certain delay. Therefore, links dynamically generated by JavaScript are not immediately discovered during the first crawl but ...

May 22, 2019 ⚡ Analysis available

★★★ Should you really trust the user agent to detect Googlebot?

To recognize Googlebot, you can check the user agent that literally contains the word 'Googlebot'. This allows for optimization in how content is served, for instance, by providing pre-rendered conten...

May 22, 2019 ⚡ Analysis available

★★★ How do search engines really catalog web content?

A search engine is a platform that crawls the content of the internet to catalog it and provide the right information to users. It is comparable to a library where one asks the librarian to find the r...

May 15, 2019 ⚡ Analysis available