What does Google say about SEO? /
Martin Splitt is a Developer Advocate at Google, specializing in JavaScript rendering and modern web application indexing. He created the 'SEO Mythbusting' video series and regularly explains how Googlebot handles JavaScript frameworks. His statements are essential for developers looking to optimize the SEO of their applications.
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🕒 ~1 min 🎯 5 questions
★★ Should you really abandon dynamic rendering for JavaScript indexing?
Dynamic rendering via Rendertron or others is a workaround that adds complexity and should be used only when absolutely necessary. For canonicalization or parameter issues, other solutions like renami...
May 05, 2020 ⚡ Analysis available
★★★ Does Google Really Ignore My Structured FAQ Markup in the SERPs?
Adding structured FAQ markup to a page does not guarantee that Google will display FAQ rich results in search results. The algorithms may decide to show fewer FAQs for certain queries or prioritize ot...
May 05, 2020 ⚡ Analysis available
★★ Should you really fix every technical imperfection on a website that performs well in SEO?
If the content is indexed, appearing in search results and generating the expected clicks and impressions, nothing should be changed even if the technical setup seems imperfect. Only fix what is reall...
May 05, 2020 ⚡ Analysis available
★★★ Should you really multiply sitemaps when you have a lot of URLs?
If you have a large number of URLs, it is advisable to use multiple sitemap indexes to organize your URLs more effectively. This allows Google to process and discover the URLs optimally....
Apr 29, 2020 ⚡ Analysis available
★★★ Why does replacing HTML with JavaScript canvas hurt SEO?
Replacing HTML text content with JavaScript canvas is not recommended for accessibility and performance reasons. Crawlers may have difficulty reading the text presented this way, and it can complicate...
Apr 29, 2020 ⚡ Analysis available
★★★ Should you ditch the noscript attribute for SEO?
The 'noscript' attribute should not be your only reliable method for rendering content, as it could be deprecated in the future. It is recommended to use native lazy-loading or other JavaScript method...
Apr 29, 2020 ⚡ Analysis available
★★★ Do complex JavaScript menus really block the indexing of your navigation?
As long as the navigation uses appropriate links with anchor tags and hrefs, it will be correctly followed and indexed by Google. Avoid complex interactions, such as dropdowns that are not traditional...
Apr 29, 2020 ⚡ Analysis available
★★★ Do full-page hero images really harm Google indexing?
Hero images that require scrolling do not pose an issue for indexing as long as the complete content is present in the DOM....
Apr 29, 2020 ⚡ Analysis available
★★★ Why does Google keep crawling your old URLs after a redesign?
Even after a URL scheme change, Google may still see old URLs if they are still referenced on the web. Make sure all point to the new ones with appropriate redirects....
Apr 29, 2020 ⚡ Analysis available
★★★ What happens when your HTML metadata contradicts the JavaScript ones?
When static HTML metadata and those rendered by JavaScript differ, Google tends to favor the ones rendered by JavaScript, but can also rewrite them if they do not seem relevant....
Apr 29, 2020 ⚡ Analysis available
★★★ How does the initial load of a SPA potentially ruin your SEO?
In single-page applications (SPAs), the initial load is crucial as it influences the user's perception of speed. Optimize this initial load to enhance the user experience....
Apr 29, 2020 ⚡ Analysis available
★★★ Are Third-Party Scripts Really Hurting Your Core Web Vitals?
To minimize the impact of third-party scripts on performance, declare them with the 'defer' attribute and place them at the bottom of your HTML page to reduce interruptions to Time to Interactive....
Apr 29, 2020 ⚡ Analysis available
★★ Will Server-Side Rendering Become Essential for the SEO of JavaScript Applications?
The future focus for JavaScript web applications will be on enhancing performance and facilitating server-side rendering to ensure faster user experiences....
Apr 29, 2020 ⚡ Analysis available
★★★ Is it really necessary to split your sitemap into multiple files to index a large site?
If you have a large number of URLs to index, it is acceptable to divide your sitemap into multiple sub-sitemaps as long as you adhere to Google's limit of 50,000 URLs per sitemap file....
Apr 29, 2020 ⚡ Analysis available
★★★ Should you ditch HTML5 canvas to ensure your content gets indexed?
Using JavaScript to replace HTML5 text content with canvas text commands is not recommended. Google does not plan to index content in canvases. It is better to build a standard HTML page to ensure the...
Apr 29, 2020 ⚡ Analysis available
★★ Should you really ditch noscript for rendering your content?
Noscript can be used as a fallback for rendering, but it should not be the only way to make content visible to Googlebot. JavaScript lazy-loading methods should be used concurrently....
Apr 29, 2020 ⚡ Analysis available
★★★ Does Googlebot really follow all the JavaScript links on your site?
Googlebot can follow links produced by JavaScript, provided they are generated with appropriate anchor tags. Non-standard elements, such as spans with onclick, will not be followed....
Apr 29, 2020 ⚡ Analysis available
★★★ Do full-screen hero images really block the indexing of your pages?
Full-page 'hero' images do not impact indexing if the content is in the DOM without requiring scrolling....
Apr 29, 2020 ⚡ Analysis available
★★★ Is it true that Google really respects the canonical tag?
Canonical tags are viewed as indicators by Google. Google can choose a different canonical URL based on various signals such as inbound links and the actual content of the page....
Apr 29, 2020 ⚡ Analysis available
★★★ Does the initial load time of SPAs hurt your organic traffic?
For single-page applications, the initial load time is crucial as it often determines the user experience on the first visit, which can influence user retention....
Apr 29, 2020 ⚡ Analysis available
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