What does Google say about SEO? /

Official statement

As long as the navigation uses appropriate links with anchor tags and hrefs, it will be correctly followed and indexed by Google. Avoid complex interactions, such as dropdowns that are not traditional links.
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Extracted from a Google Search Central video

⏱ 57:45 💬 EN 📅 29/04/2020 ✂ 20 statements
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📅
Official statement from (6 years ago)
TL;DR

Google correctly indexes JavaScript navigation as long as it relies on standard links with <a> tags and href attributes. Dropdowns or complex interactions that do not generate real HTML links may not be followed. For an SEO practitioner, this means auditing the navigation structure and prioritizing standard links even in a modern JavaScript context.

What you need to understand

Why does Google emphasize anchor and href tags?

Google crawls the web by following traditional HTML links. Even though Googlebot now executes JavaScript, its discovery mechanism relies on tags with a href attribute pointing to a URL.

When navigation is built with complex JavaScript events (onclick, onmouseover) without generating a real tag, the bot does not see a link to follow. It will not guess that a click on a

opens a menu: it scans the DOM and looks for hrefs.

What constitutes a complex interaction in this context?

Martin Splitt targets dropdown menus that activate only on hover or click, without exposing direct links in the source code. For example: a mega-menu that loads its links via an AJAX call on hover, or worse, a navigation system that dynamically injects URLs after authentication.

The trap is that these navigations work perfectly for the user, but Googlebot sees only a button or an empty

. The result: entire sections of the site remain orphaned or require multiple crawls to be discovered.

What is the concrete risk for indexing?

If your main navigation does not generate traditional links, Google will have to rely on other signals to discover your pages: XML sitemaps, internal links from the content, external backlinks. This means you lose control over crawl and indexing depth.

Pages located more than 3-4 clicks away from a real link may never be crawled regularly. And if they are crawled, it will be with a considerable delay, which is problematic for time-sensitive content.

SEO Expert opinion

Is this statement consistent with field observations?

Yes, and it’s even a welcome reminder. In 2018-2019, Google communicated extensively about its ability to execute modern JavaScript, which created the impression that everything had become magic. The reality is more nuanced: Googlebot can execute JS, but it remains fundamentally a bot that follows links.

Audits of Angular, React, or Vue sites often reveal crawl issues related to navigation that is too reliant on application state. Conditional links, menus that load after a delay, or empty hrefs with client-side routers create black holes for the bot. [To be verified]: Google has never published quantitative data on the crawl failure rate associated with complex JavaScript navigations, so it's difficult to precisely quantify the impact.

What nuances should be added to this advice?

Martin Splitt mentions “appropriate links,” but remains vague on certain edge cases. For instance, are links dynamically generated on first render on the client-side problematic? If your framework injects tags into the DOM before Googlebot starts indexing, it should technically be fine.

The real issue lies with interactions that require a user event to reveal links: hover, click, scroll. In such cases, Google will not simulate these interactions exhaustively. It crawls the DOM as it finds it after the first render, period.

In what cases does this rule not fully apply?

If your site benefits from a very high crawl budget and a dense internal linking elsewhere (content, sidebar, footer), you may get away with complex JS navigation. Google will eventually discover your pages through other paths.

But relying on this is playing with fire. Let's be honest: prioritizing traditional links in the main navigation remains the most robust strategy, one that does not depend on the goodwill of the bot or your crawl budget.

Practical impact and recommendations

What concrete steps should be taken to make navigation crawlable?

First, audit your current navigation. Disable JavaScript in your browser (or use a non-JS crawler like Screaming Frog in standard mode) and check if your main menus still display clickable links. If the answer is no, you have a problem.

Next, ensure that each menu item generates a tag with an absolute or relative href. No href="#" or href="javascript:void(0)". Even if your framework handles client-side routing, the href must point to a real URL that Googlebot can follow.

What mistakes should absolutely be avoided?

Do not confuse progressive enhancement and total degradation. You can have a rich JavaScript navigation (animations, mega-menus, lazy loading), as long as the basic structure remains traditional links. JS should enhance the experience, not replace it.

Avoid dropdown menus triggered only on hover without an alternative click option. Google does not simulate hover. If your submenus are only accessible this way, they will not be crawled. Plan for a click to open the menu, or better, display level 2 links in the footer or a hub page.

How can I check if my site is compliant?

Use the URL Inspection tool in Search Console and look at the rendered screenshot. Check that your menus are visible and that links are present in the rendered HTML. Complement this with a Lighthouse or PageSpeed Insights test to see the DOM as Google sees it.

Then cross-reference with server logs: if Googlebot does not crawl certain sections linked from your navigation, it’s a warning sign. Analyze orphaned URLs in Search Console (indexed pages without detected internal links): often, this is a sign of faulty JS navigation.

❓ Frequently Asked Questions

Google crawle-t-il les liens générés dynamiquement par JavaScript ?
Oui, si ces liens sont présents dans le DOM après le premier rendu et qu'ils utilisent des balises <a> avec href. Google exécute le JS, mais ne simule pas d'interactions utilisateur complexes pour révéler des liens cachés.
Un mega-menu qui se charge en AJAX au hover est-il un problème pour le SEO ?
Oui, si les liens ne sont injectés qu'au survol. Googlebot ne simule pas le hover, donc les liens resteront invisibles. Privilégiez un chargement au clic ou affichez les liens principaux dès le rendu initial.
Les frameworks comme React ou Vue posent-ils problème pour la navigation ?
Pas intrinsèquement, tant qu'ils génèrent des balises <a> avec href réels. Le problème survient quand le routeur côté client utilise des ancres (#) ou des événements sans URL associée. Un SSR ou une génération statique règle souvent le souci.
Faut-il obligatoirement du rendu côté serveur pour une navigation JS ?
Non, mais cela simplifie grandement le crawl. Si votre navigation génère des liens <a> avec href dès le premier rendu côté client, Google peut les suivre. Le SSR reste la solution la plus robuste pour éviter les pièges.
Comment tester si ma navigation est bien crawlable par Google ?
Utilisez l'outil d'inspection d'URL dans la Search Console pour voir le HTML rendu par Googlebot, testez votre site avec JavaScript désactivé, et analysez les logs serveur pour repérer les URLs non visitées malgré leur présence dans le menu.

🎥 From the same video 19

Other SEO insights extracted from this same Google Search Central video · duration 57 min · published on 29/04/2020

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