John Mueller

★★ Why is it crucial to examine the HTML generated by your theme?

Google recommends reviewing the HTML code generated by your theme to ensure its SEO quality. If you're not well-versed in HTML, find someone who can help you....

Sep 14, 2021 ⚡ Analysis available

★★★ How does the theme affect internal linking for SEO?

The theme determines how pages are linked together within the website, which plays a significant role in search engine optimization....

Sep 14, 2021 ⚡ Analysis available

★★ Should you really block the indexing of testing sites for better SEO?

When testing a new theme, it is crucial to block the indexing of the testing site to avoid SEO issues....

Sep 14, 2021 ⚡ Analysis available

★★★ Does Optimizing Your Lighthouse Score Really Improve Your Google SEO?

In response to a tweet from someone reporting the existence of plugins on Shopify that manipulate LightHouse scores to supposedly achieve better SEO, John Mueller was categorical: "Lighthouse scores d...

Sep 13, 2021 ⚡ Analysis available

★★★ Should You Overload Category Pages with Content to Boost Their SEO?

John Mueller explained during a webmaster hangout that while it was good practice to provide featured text on a category page (list of products or articles), you shouldn't put too much either: "someti...

Sep 13, 2021 ⚡ Analysis available

★★★ Should You Create Dedicated Seasonal Event Pages to Boost Your E-commerce SEO?

John Mueller reminded us on Twitter that it was important in SEO to offer a specific page on your e-commerce site when seasonal events come around: Black Friday, Cyber Monday, Valentine's Day, Christm...

Sep 13, 2021 ⚡ Analysis available

★★★ Should You Really Change Your Website's URL Structure?

The effect of URL structure (dashes, underscores, descriptions) is so minimal that it's not worth making major modifications on an existing site. Changes create fluctuations for months for a final out...

Sep 10, 2021 ⚡ Analysis available

★★★ Is it true that nofollow is becoming just a hint for Google?

Nofollow serves to stop the passage of signals for a link. However, Google can still discover, crawl, and index the target page independently. For example, internal nofollow links do not necessarily p...

Sep 10, 2021 ⚡ Analysis available

★★ How do lead forms placed at the top of the page really impact your SEO?

A lead generation form at the top of the page generally does not significantly affect SEO. Algorithms monitor ads above the fold that push the main content downward. A form might be considered an ad b...

Sep 10, 2021 ⚡ Analysis available

★★★ How can you ensure Google doesn't overlook your local sites due to duplicate content?

For separate sites with the same content (e.g., elbow surgery in New York vs Houston), even on different domains, Google may consider 90% of the page as identical and only index one version. For compe...

Sep 10, 2021 ⚡ Analysis available

★★★ How can you enhance your link building strategy without jeopardizing your website's ranking?

Creating great content is the first step, but it’s not the only one. You need to disseminate the information, find individuals who are influenced and interested in the topic who might write about it. ...

Sep 10, 2021 ⚡ Analysis available

★★ How does Google view dynamic menus in terms of SEO?

A dynamic menu that changes according to content relevance or identified user journeys works well. For Google, the menu will be static (no cookies), but the links present will be understood normally. ...

Sep 10, 2021 ⚡ Analysis available

★★★ How can flexible sampling improve your SEO for restricted content?

For partially accessible content behind a login, use flexible sampling structured data markup. You can specify through CSS selectors which parts are restricted and dynamically serve a slightly differe...

Sep 10, 2021 ⚡ Analysis available

★★ Do you really need to disavow affiliate links?

If you provide the right recommendations (nofollow, sponsored) and a significant portion of affiliates follow them, that's sufficient. There's no need to disavow links from affiliates that don't compl...

Sep 10, 2021 ⚡ Analysis available

★★★ Could New CSS Properties Be an Untapped SEO Opportunity?

Google does not make any special considerations for new CSS properties or HTML tags in terms of SEO. HTML content is indexed normally. Any potential impact would occur through Core Web Vitals if a CSS...

Sep 10, 2021 ⚡ Analysis available

★★★ Is it true that Google really doesn't differentiate between filter pages and categories?

Google does not differentiate between category pages, filter pages, search pages, or tag pages. What matters is the content present on the URL: information, clear titles, context, product lists. If fi...

Sep 10, 2021 ⚡ Analysis available

★★★ Should you choose subdomains or subdirectories for effective SEO geotargeting?

For multi-country geotargeting, it is essential to use subdomains or subdirectories for each country. Each must be added separately in Search Console. If you are using a generic domain (.com), you can...

Sep 10, 2021 ⚡ Analysis available

★★ How can you make your citation site stand out to boost your SEO?

Sites that are solely based on citations are very competitive because they consist of short content and public domains that anyone can republish. There isn’t a simple trick to rank this type of site. ...

Sep 10, 2021 ⚡ Analysis available

★★ Does the placement of an image in an article really affect SEO?

The position of images within an article (whether at the top or after the introduction) does not significantly influence SEO, even for image searches....

Sep 10, 2021 ⚡ Analysis available

★★ How can you thrive in an ultra-competitive SEO market?

In ultra-competitive markets, others who are very skilled have been working on the issue for decades. If there were a simple trick, everyone would be using it, and it would stop working. To start on t...

Sep 10, 2021 ⚡ Analysis available