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Official statement

Using display:none in CSS on internal links in the footer is not a best practice, but the Webspam team will not take manual action against it. This is different from hidden purchased links, which would be problematic.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 01/10/2021 ✂ 15 statements
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✂ Other statements from this video 14 ▾
  1. □ Do relative URLs really influence your internal SEO?
  2. □ Do Pages Blocked by robots.txt Really Affect Your SEO?
  3. □ How do noindex tags affect the de-indexing timeline for large websites?
  4. □ Does a temporary noindex really affect Google's recrawl?
  5. □ Why does Google's quality evaluation take so long?
  6. □ Does simply deleting content actually enhance your site's SEO quality?
  7. □ Why Does Googlebot Ignore 'See More' Buttons in JavaScript?
  8. □ Should you worry about Google's spam updates affecting your technical issues?
  9. □ Why does Google prioritize static content for the ranking of interactive pages?
  10. □ Do links to authoritative sites really boost your SEO?
  11. □ Should you really avoid mixing multiple languages on the same SEO page?
  12. □ Can a sitemap really stop Google from crawling all your pages?
  13. □ Why is noindexing empty internal search pages essential for SEO?
  14. □ Is it true that having more pages leads to better indexing?
📅
Official statement from (5 years ago)
TL;DR

Google won't penalize hidden internal links that use display:none. However, this isn't considered a good SEO practice. Unlike hidden purchased links, these remain under the radar of the Webspam team.

❓ Frequently Asked Questions

Google pénalisera-t-il l'utilisation de display:none sur mes liens internes ?
Non, Google ne prendra pas de mesures manuelles spécifiques.
Est-il conseillé d'utiliser display:none pour cacher des liens ?
Non, même s'il n'y a pas de pénalité, ce n'est pas recommandé comme pratique SEO.
Quelle est la différence entre display:none et les liens cachés problématiques ?
Les liens cachés intentionnellement pour manipuler le ranking sont problématiques, contrairement aux éléments masqués pour le design.
🏷 Related Topics
AI & SEO JavaScript & Technical SEO Links & Backlinks Penalties & Spam

🎥 From the same video 14

Other SEO insights extracted from this same Google Search Central video · published on 01/10/2021

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