Official statement
Signed exchanges enable non-AMP pages to benefit from preloading while preserving user privacy and displaying real URLs instead of cache URLs.
Other statements from this video 9 ▾
- □ Why is AMP no longer needed for the Top Stories carousel?
- □ How do Web Vitals truly impact our SEO rankings?
- □ Why are Google News rules crucial for appearing in Top Stories?
- □ Do you really need structured data for non-AMP content to appear in Top Stories?
- □ Why is Google removing the AMP badge from its search results?
- □ Are Web Vitals Truly an Unfailing Ranking Factor?
- □ Why is the Page Experience Report crucial for informed SEO decisions?
- □ How does the expansion of Top Stories to all web pages change the SEO game?
- □ Why are AMP pages still being preloaded on Google?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can structured data errors actually hurt your search rankings?
View statement →
TL;DR
Signed exchanges allow non-AMP pages to utilize preloading while keeping real URLs visible and protecting user privacy. This opens new opportunities to improve click-through rates without resorting to AMP.
❓ Frequently Asked Questions
Les signed exchanges remplacent-ils AMP ?
Non, ils sont une alternative à considérer mais pas un remplacement direct.
Les signed exchanges affectent-ils le ranking SEO ?
Indirectement, par amélioration des temps de chargement et de l'expérience utilisateur.
Les signed exchanges sont-ils compatibles avec tous les navigateurs ?
Non, leur compatibilité peut varier selon les navigateurs.
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 14/06/2021
🎥 Watch the full video on YouTube →
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