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Official statement

With this update, AMP is no longer a requirement to appear in Google’s Top Stories carousel. Any relevant page can now be featured, regardless of the framework used to create them.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 14/06/2021 ✂ 10 statements
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Other statements from this video 9
  1. How do Web Vitals truly impact our SEO rankings?
  2. Why are Google News rules crucial for appearing in Top Stories?
  3. Do you really need structured data for non-AMP content to appear in Top Stories?
  4. Why is Google removing the AMP badge from its search results?
  5. Are Web Vitals Truly an Unfailing Ranking Factor?
  6. How do signed exchanges enhance preloading for non-AMP pages in SEO?
  7. Why is the Page Experience Report crucial for informed SEO decisions?
  8. How does the expansion of Top Stories to all web pages change the SEO game?
  9. Why are AMP pages still being preloaded on Google?
📅
Official statement from (4 years ago)
TL;DR

AMP is no longer necessary to appear in Google’s Top Stories carousel. Now, all relevant pages can be featured, regardless of the framework used. This opens up opportunities for various types of non-AMP content.

❓ Frequently Asked Questions

L'AMP est-il totalement obsolète maintenant ?
Non, l'AMP reste utile, surtout pour les sites cherchant une optimisation mobile rapide.
Les pages AMP bénéficieront-elles encore d'un traitement préférentiel ?
Le traitement spécifique est moindre, mais elles profitent de leur optimisation en termes de vitesse.
Quels types de pages auraient un intérêt à rester en AMP ?
Les sites d'actualités principalement, recherchant une vitesse accrue pour des pages à forte densité de contenu.
🏷 Related Topics
Domain Age & History AI & SEO Mobile SEO

🎥 From the same video 9

Other SEO insights extracted from this same Google Search Central video · published on 14/06/2021

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