Official statement
The AMP lightning badge displayed at the bottom of search results is being removed because it is no longer relevant now that all types of web content can appear in Top Stories.
Other statements from this video 9 ▾
- □ Why is AMP no longer needed for the Top Stories carousel?
- □ How do Web Vitals truly impact our SEO rankings?
- □ Why are Google News rules crucial for appearing in Top Stories?
- □ Do you really need structured data for non-AMP content to appear in Top Stories?
- □ Are Web Vitals Truly an Unfailing Ranking Factor?
- □ How do signed exchanges enhance preloading for non-AMP pages in SEO?
- □ Why is the Page Experience Report crucial for informed SEO decisions?
- □ How does the expansion of Top Stories to all web pages change the SEO game?
- □ Why are AMP pages still being preloaded on Google?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Will Google ever display Core Web Vitals badges directly in search results?
View statement →
TL;DR
The AMP badge is being removed from search results. Google believes it is no longer relevant with widespread access to Top Stories. This changes the visual hierarchy for users.
❓ Frequently Asked Questions
Le retrait du badge AMP signifie-t-il qu'AMP n'est plus utile ?
Non, AMP reste un outil valable pour l'optimisation mobile mais n'est plus privilégié visuellement dans les résultats de recherche Google.
Les pages AMP vont-elles disparaître des résultats de Google ?
Non, les pages AMP seront toujours affichées mais sans le badge spécifique. L'accent est mis sur la performance globale.
Faut-il encore investir dans AMP suite au retrait du badge ?
Cela dépend de votre stratégie. Optimiser pour des performances web globales est prioritaire, mais si AMP vous trouve un gain de vitesse significatif, cela reste pertinent.
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 14/06/2021
🎥 Watch the full video on YouTube →
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