Official statement
Other statements from this video 9 ▾
- □ Why is AMP no longer needed for the Top Stories carousel?
- □ How do Web Vitals truly impact our SEO rankings?
- □ Do you really need structured data for non-AMP content to appear in Top Stories?
- □ Why is Google removing the AMP badge from its search results?
- □ Are Web Vitals Truly an Unfailing Ranking Factor?
- □ How do signed exchanges enhance preloading for non-AMP pages in SEO?
- □ Why is the Page Experience Report crucial for informed SEO decisions?
- □ How does the expansion of Top Stories to all web pages change the SEO game?
- □ Why are AMP pages still being preloaded on Google?
To feature in the Top Stories carousel, content must adhere to Google News policies. Pages should be relevant news, not random content. Don't overlook these rules if you're aiming for this visibility.
What you need to understand
What is the context behind this requirement?
Google News has its own rules to ensure that only relevant news articles are displayed. This requirement helps maintain a quality standard for users of the platform.
What are the implications for SEO?
For SEOs, this means that content must be designed to meet specific criteria of Google News. Simply optimizing for generic SEO is not enough.
- Mandatory compliance with Google News policies.
- Focus on relevance and timeliness.
- Non-compliance = exclusion from Top Stories.
SEO Expert opinion
Does this statement align with observed practices?
Yes, Google has always had strict criteria for Google News. However, some on-the-ground practices show fluctuations in the rigorous application of these rules.
What nuances should be considered?
The statement generalizes the process, but in practice, some pages may temporarily appear outside the standards. [To be verified] Long-term consistency remains unclear.
Practical impact and recommendations
What concrete actions should be taken?
Audit your content and ensure it adheres to Google News policies. Each article must be manually checked for relevance and compliance.
What mistakes should be avoided?
Don't blindly apply generic SEO standards. Confusing news with evergreen content can be detrimental.
- Validate compliance with Google News.
- Prioritize relevance and timeliness.
- Avoid classifying unqualified content as news.Optimizing for Top Stories requires a deep understanding of Google News rules. Collaborating with a specialized SEO agency may be a winning strategy to ensure nothing is left to chance.
❓ Frequently Asked Questions
Qu'est-ce que Top Stories ?
Mon contenu doit-il toujours être une actualité récente ?
Les règles pour Top Stories changent-elles souvent ?
🎥 From the same video 9
Other SEO insights extracted from this same Google Search Central video · published on 14/06/2021
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