Official statement
Using the nofollow attribute on internal links to control the distribution of PageRank (link juice) has no visible effect and is not recommended. It's better to either link normally to pages to be indexed, or use noindex or remove links for non-priority pages.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does Using Nofollow to Sculpt PageRank Still Work in 2024?
View statement →
TL;DR
The nofollow attribute on internal links does not influence PageRank. It's better to use a logical structure or address non-priority pages with noindex for optimal management.
❓ Frequently Asked Questions
Le nofollow affecte-t-il le SEO d'un site ?
Sur les liens internes, il ne modifie pas le flux de PageRank, donc ne devrait pas affecter significativement le SEO lorsqu'il est utilisé sur ce type de lien.
Quand utiliser nofollow ?
Utilisez-le pour empêcher l'exploration de liens peu pertinents ou pour le contenu sponsorisé.
Une bonne structure de site rend-elle inutile le nofollow interne ?
Absolument, une structure bien pensée suffit souvent à dicter un PageRank efficace sans recourir à nofollow.
🎥 From the same video 23
Other SEO insights extracted from this same Google Search Central video · published on 23/10/2021
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