Official statement
Google does not rank a site (e-commerce, blog, etc.) based on its CMS or plugins (WordPress, WooCommerce). The classification relies solely on the actual content of the pages. You can use any infrastructure without it affecting the site's categorization.
Other statements from this video 23 ▾
- □ Are Core Web Vitals really a universal ranking factor for every site?
- □ Does using data-src really enhance your lazy loading images?
- □ Why doesn't the visual quality of images impact traditional SEO?
- □ Do App Store reviews really impact your web SEO?
- □ How does Google determine your daily crawl rate and what does it mean for your SEO?
- □ Are 5XX errors really more damaging than 404 errors for SEO?
- □ Why doesn’t the crawl rate bounce back instantly after a technical fix?
- □ How does Google actually identify soft 404s?
- □ How does Google leverage URL parameters to determine the canonical version?
- □ Does scraping really distort impressions in Search Console?
- □ How do internal links truly influence your SEO strategy?
- □ Why are Technical SEO and Quality Content Inextricably Linked?
- □ How long does it really take for Core Web Vitals to impact your rankings?
- □ Should you rely on a single trust score for SEO?
- □ Does deferred JavaScript really have no impact on SEO?
- □ Should You Keep URLs Indexable for Temporarily Out of Stock Products?
- □ How Does a Link from the Homepage Speed Up Reindexing?
- □ Do JavaScript vulnerabilities flagged by Lighthouse really affect your SEO?
- □ Does the importance of the author change depending on the type of content?
- □ Is using nofollow on internal links really unnecessary for PageRank?
- □ Is Infinite Scrolling Changing Our SEO Strategy for Good?
- □ Should you really aim for a server response time under 200 ms for SEO?
- □ What causes your FAQ rich results to vanish after a redesign?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does Google really categorize websites into rigid, fixed types?
View statement →
TL;DR
Google states that a site's ranking relies solely on its content, not on the CMS or plugins used. The central importance of page content for SEO.
❓ Frequently Asked Questions
Le choix du CMS importe-t-il pour le classement ?
Non, Google ne classe pas selon le CMS mais sur le contenu réel des pages.
Est-ce que les plugins influencent le SEO ?
Non directement, ce qui compte le plus est le contenu et sa pertinence.
Dois-je changer de plateforme pour améliorer mon SEO ?
Inutile si votre contenu est déjà optimisé et de qualité. Misez d'abord sur le contenu.
🎥 From the same video 23
Other SEO insights extracted from this same Google Search Central video · published on 23/10/2021
🎥 Watch the full video on YouTube →
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