Official statement
For products that are temporarily out of stock, it is best to keep the URL indexable and indicate unavailability through structured data. Google regularly refreshes the page to detect when it is back in stock. Noindex or removing links slows down reindexing.
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
What happens to out-of-stock product pages according to Google?
View statement →
TL;DR
Maintain the indexable URL even if the product is temporarily out of stock. Use structured data to indicate unavailability. Avoid noindex to speed up return to indexing.
❓ Frequently Asked Questions
Pourquoi ne pas utiliser la balise noindex ?
Parce qu'elle ralentit la réindexation des produits une fois en stock.
Quelle donnée structurée utiliser pour l'indisponibilité ?
Utilisez la balise 'ItemAvailability' de schema.org.
L'indexation d'une URL inactive affecte-t-elle le rang du site ?
Garder une URL indexable n'affecte pas négativement le rang si gérée correctement.
🎥 From the same video 23
Other SEO insights extracted from this same Google Search Central video · published on 23/10/2021
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