Official statement
Google does not have a single trust score or metric to evaluate a site. Trust is not measured with a fixed number and does not solely depend on inbound links. Improving content quality helps, but there is no specific metric associated with it.
Other statements from this video 23 ▾
- □ Are Core Web Vitals really a universal ranking factor for every site?
- □ Does using data-src really enhance your lazy loading images?
- □ Why doesn't the visual quality of images impact traditional SEO?
- □ Do App Store reviews really impact your web SEO?
- □ How does Google determine your daily crawl rate and what does it mean for your SEO?
- □ Are 5XX errors really more damaging than 404 errors for SEO?
- □ Why doesn’t the crawl rate bounce back instantly after a technical fix?
- □ How does Google actually identify soft 404s?
- □ How does Google leverage URL parameters to determine the canonical version?
- □ Does scraping really distort impressions in Search Console?
- □ How do internal links truly influence your SEO strategy?
- □ Why are Technical SEO and Quality Content Inextricably Linked?
- □ How long does it really take for Core Web Vitals to impact your rankings?
- □ Does deferred JavaScript really have no impact on SEO?
- □ Should You Keep URLs Indexable for Temporarily Out of Stock Products?
- □ How Does a Link from the Homepage Speed Up Reindexing?
- □ Do JavaScript vulnerabilities flagged by Lighthouse really affect your SEO?
- □ Does the importance of the author change depending on the type of content?
- □ Is using nofollow on internal links really unnecessary for PageRank?
- □ Is Content Really the Only Factor in Site Classification?
- □ Is Infinite Scrolling Changing Our SEO Strategy for Good?
- □ Should you really aim for a server response time under 200 ms for SEO?
- □ What causes your FAQ rich results to vanish after a redesign?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Can we really count on the lastmod field in sitemaps again?
View statement →
TL;DR
Google does not use a single score to measure a site's trust. Backlinks alone do not establish trust. Focus on content quality.
❓ Frequently Asked Questions
Google utilise-t-il vraiment plusieurs facteurs pour mesurer la confiance ?
Oui, Google prend en compte divers facteurs au-delà des backlinks pour comprendre la confiance.
Les backlinks sont-ils inutiles ?
Non, ils font partie des critères, mais ne sont pas le seul indicateur de confiance.
Comment la qualité du contenu impacte-t-elle la confiance ?
Un contenu riche, pertinent et original peut renforcer la perception positive de votre site par Google.
🎥 From the same video 23
Other SEO insights extracted from this same Google Search Central video · published on 23/10/2021
🎥 Watch the full video on YouTube →
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