Official statement
Indicating an expert and reliable author (E-A-T) is important for YMYL sites (health, finance). For other types of content (theater news, SEO), the author's identity is less critical. Avoid generic names like 'admin,' but the site itself can serve as the author.
Other statements from this video 23 ▾
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Change the Author Name When Updating an Article?
View statement →
TL;DR
The identity of the author is crucial for YMYL content such as health or finance, but less so for other themes. Avoid using a generic pseudonym.
❓ Frequently Asked Questions
Un site sans auteur nommé peut-il bien se classer ?
Oui, si le contenu est non-YMYL et le site même est reconnu comme source fiable.
Y a-t-il une pénalité pour l'usage de noms génériques ?
Pas de pénalité directe, mais cela peut affecter la perception de crédibilité.
Les pages YMYL sans auteur identifié sont-elles désavantagées ?
Probablement, car la transparence et l'expertise sont prioritaires sur ces sujets.
🎥 From the same video 23
Other SEO insights extracted from this same Google Search Central video · published on 23/10/2021
🎥 Watch the full video on YouTube →
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