Official statement
Internal links distribute SEO value throughout the site and signal to Google the relative importance of pages. Linking a page from the homepage indicates that it is important or new, which speeds up crawling and may slightly influence its ranking.
Other statements from this video 23 ▾
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Can structured data really replace traditional internal linking strategy?
View statement →
TL;DR
Internal links distribute SEO value and signal the importance of pages. Linking a page from the homepage can enhance crawling and its ranking. For SEO, this is a key technique to prioritize strategic pages.
🎥 From the same video 23
Other SEO insights extracted from this same Google Search Central video · published on 23/10/2021
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