What does Google say about SEO?

Is Google's SEO documentation really accessible to non-experts?

Erika Varangouli Sep 19, 2024 ★★

Google has done a good job providing more transparency on the standards to meet and how to do the right things in SEO. This documentation is written in an accessible way, not just for SEO experts but also for small business owners who don't know SEO.

AI & SEO JavaScript & Technical SEO PDF & Files

Can You Really Measure the ROI of Core Web Vitals?

Erika Varangouli Sep 19, 2024 ★★★

It is extremely difficult to establish a precise business value in dollars for improving Core Web Vitals. Anyone who responds with a specific number is probably lying. SEO does not work in isolation but through compounding effects.

AI & SEO Pagination & Structure Web Performance

Why is your SEO traffic stalling even after six months of continuous effort?

Erika Varangouli Sep 19, 2024 ★★★

Failing to see traffic improvements after six months doesn't mean the SEO agency isn't doing anything. Results can take time, and the absence of visible progress doesn't necessarily reflect a lack of work being done.

Domain Age & History AI & SEO

Should you really track every SEO metric, even when results are going downhill?

Erika Varangouli Sep 19, 2024 ★★

You must agree in advance on the important metrics to track (organic traffic, rankings for certain keywords). Regular reporting should show the evolution and trends of these metrics, even if they're not moving in the desired direction.

AI & SEO

Why does Google really demand such frequent communication with your SEO provider?

Erika Varangouli Sep 19, 2024 ★★

A week without communication with your SEO provider is already too long. There should be regular exchanges, transparency, and minimum reporting showing what has been done, what couldn't be done and why.

AI & SEO JavaScript & Technical SEO

Why should a serious SEO provider ask questions about your business before signing a contract?

Erika Varangouli Sep 19, 2024 ★★★

A good SEO professional must ask questions about the business, website, team, available resources, limitations, and future objectives. If someone just wants to sign a contract without asking these questions, it's a major red flag.

AI & SEO

Should you really advise clients NOT to do SEO in the short term?

Erika Varangouli Sep 19, 2024 ★★

When an SEO professional says you don't need SEO right now and your priorities should be elsewhere, it's counterintuitive but can be a positive signal of trustworthiness. A good SEO looks at other channels and business functions.

AI & SEO

Does Google really require Core Web Vitals optimization to rank higher in search results?

Martin Splitt Sep 18, 2024 ★★★

Google Search always seeks to display the most relevant content, even when page experience is not optimal. Page loading performance and Core Web Vitals are not as important as some might think for ranking in search results.

Domain Age & History Content AI & SEO Web Performance Local Search Search Console

Should you really stop over-optimizing Core Web Vitals?

Martin Splitt Sep 18, 2024 ★★★

Although Core Web Vitals and performance are not irrelevant, you should not focus too heavily on these aspects. They have limited impact on SEO rankings compared to content relevance.

Content Web Performance Search Console

Does reducing JavaScript usage really matter for your SEO rankings?

Martin Splitt Sep 18, 2024 ★★

JavaScript files are often large and slow down loading because they must be parsed and executed. It is recommended to reduce their usage by using techniques like code splitting to load only the necessary parts per page.

Domain Age & History Content AI & SEO JavaScript & Technical SEO PDF & Files Web Performance Search Console

Are unnecessary redirects silently killing your site's crawl budget?

Martin Splitt Sep 18, 2024 ★★

Some redirects are necessary during domain changes or structural updates, but accidental redirects should be avoided. Check that your internal links point directly to new URLs to prevent additional network round trips.

AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Pagination & Structure Redirects

How can you optimize your images to boost your technical SEO and improve Core Web Vitals?

Martin Splitt Sep 18, 2024 ★★

Image optimization includes choosing the right file format, compression settings, and adapting image sizes to different user devices. For images not visible immediately, use the HTML loading='lazy' attribute to improve performance.

Domain Age & History AI & SEO Images & Videos PDF & Files Web Performance Search Console

Does site speed really matter for Google rankings, or is it just a myth?

Martin Splitt Sep 18, 2024 ★★★

Improving your site speed is not going to directly impact your performance in Google search results, but it will certainly make your users more satisfied and improve their overall experience.

AI & SEO Web Performance Search Console

Should You Really Worry About Hn Tag Structure for SEO?

John Mueller Sep 17, 2024 ★★

John Mueller stated that fixing the hierarchical structure of Hn tags (H1, H2, etc.) has a minor impact on SEO. While this can improve search engine understanding of pages and accessibility, this adjustment does not directly lead to improvements in r...

Domain Age & History Content AI & SEO Pagination & Structure

Should You Worry About Traffic Fluctuations on a Small Website?

John Mueller Sep 17, 2024 ★★★

Are you noticing small traffic fluctuations? Don't panic, according to John Mueller, especially for small sites where variations of one or two clicks can sometimes appear as significant changes... which they often aren't.

Content AI & SEO

Can Google Trends really generate actionable SEO content ideas for your strategy?

Hadas Jacobi Sep 11, 2024 ★★★

The Trending Now section of Google Trends can be used to find content ideas for your website by identifying growing search terms and filtering them according to your needs. This inverted approach allows you to start from current trends rather than fr...

Content AI & SEO

Should you really be monitoring Google Trends to anticipate search peaks before your competitors do?

Hadas Jacobi Sep 11, 2024 ★★

Google Trends allows you to monitor major events like elections or the Olympic Games by showing when a trend actually started. This information helps you create timely and relevant content based on what users are actively searching for right now.

Content AI & SEO

Should you really use Google Trends to create relevant SEO content?

Daniel Waisberg Sep 11, 2024 ★★

Trending Now is an important tool for creating new content and understanding your audience by identifying what is currently being searched for and what is popular on Google Search.

Content AI & SEO

Should you prioritize real search volume over search interest to build your content strategy?

Hadas Jacobi Sep 11, 2024 ★★

Trending Now now displays approximate real search volume on Google, which differs from the traditional search interest metric. This data allows you to better assess the scale of a trend and its potential for your content strategy.

Content Mobile SEO Local Search

Should you really align your Trending Now time window to your editorial objective?

Daniel Waisberg Sep 11, 2024 ★★

The choice of time frame in Trending Now depends on your objective. To write about trending topics from a specific week, use the last 7 days rather than the last hour. Each temporal period serves a different purpose in content creation.

Content AI & SEO