What does Google say about SEO?

Search through official Google statements about search engine optimization

Recent searches requetes de marque crise economique signaux conflictuels url bloquees ctr serps cache rendu url multilingues signal pertinence
15418 statement(s) found
Why is Google finally giving you hourly performance data in Search Console?
John Mueller Jan 14, 2025 ★★★
Search Console now offers hourly data for the last 24 hours in the performance report. This allows you to track your site's popularity on Google in near real-time and monitor changes hour by hour.
AI & SEO Web Performance Search Console
Why does Google set the crawl alert threshold at 5% in Search Console?
John Mueller Jan 14, 2025 ★★
Search Console recommendations flag measurable site-wide crawl issues with a threshold currently set at 5%, allowing detection of temporary server problems. These recommendations will continue to be refined.
Crawl & Indexing AI & SEO Search Console
Is Google really phasing out the term 'webmaster' from Search Console?
John Mueller Jan 14, 2025 ★
Google has recently modernized the design of emails sent through Search Console to make them more unified and contemporary. Wording is being updated, particularly to phase out the term 'webmaster' which is no longer commonly used.
AI & SEO Redirects Search Console
Why is Google deploying two separate core updates at the same time?
John Mueller Jan 14, 2025 ★★★
The search quality team has recently launched two core updates affecting different components of Google Search. These updates address various parts considered to be part of Google Search's 'core.'
Algorithms AI & SEO
Does Google's new website abuse policy actually change the rules of the SEO game?
John Mueller Jan 14, 2025 ★★
Google has updated its website abuse policy and added more specific details in the official documentation.
AI & SEO PDF & Files
What exactly is a Google spam update and how can you effectively protect your site from it?
John Mueller Jan 14, 2025 ★★★
Google has launched a spam update. These types of updates are announced on the Search Status dashboard, with RSS feeds available to subscribe and be informed first.
Algorithms JavaScript & Technical SEO Pagination & Structure Penalties & Spam
Should you remove Sitelink Search Box structured data now that Google ignores it?
John Mueller Jan 14, 2025 ★★
Google has removed the search box for sitelinks and no longer uses its structured data. It is not necessary to remove these structured data from your pages following this change.
Domain Age & History AI & SEO Links & Backlinks
Why do 84% of websites actually have a robots.txt file?
John Mueller Jan 14, 2025 ★
According to the Web Almanac published by industry experts and Google employees, based on the HTTP Archive, nearly 84% of websites have a robots.txt file.
Crawl & Indexing HTTPS & Security PDF & Files
Should you really monitor new Search Console recommendations to avoid indexation penalties?
John Mueller Jan 14, 2025 ★★★
The Search Console recommendations feature is now accessible to all sites that have recommendations to display. It includes a check of your homepage indexation status (requiring domain-level verification) and alerts about site-wide crawl issues.
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Local Search Search Console
Is your crawl budget being wasted? Here's what Google just revealed about how Googlebot really explores your pages
John Mueller Jan 14, 2025 ★★★
Gary Illyes and Martin Splitt have published comprehensive blog articles on crawling, explaining how and why Googlebot explores websites, the role of HTTP caching, and insights on faceted navigation. These resources are designed for professionals see...
Content Crawl & Indexing Discover & News HTTPS & Security AI & SEO Pagination & Structure Web Performance
Is Client-Side Rendering really putting your indexation at risk?
Martin Splitt Jan 08, 2025 ★★★
Client-Side Rendering (CSR) presents a major SEO risk: if something goes wrong during transmission, search engines like Google Search cannot see the content and therefore cannot index it.
Content Crawl & Indexing JavaScript & Technical SEO Links & Backlinks
Why does content visibility actually determine whether Google will index your pages?
Martin Splitt Jan 08, 2025 ★★★
If Google Search and other search engines cannot see a page's content, they cannot index it. Content visibility is a prerequisite for indexation.
Domain Age & History Content Crawl & Indexing AI & SEO
Is hydration really the miracle solution to JavaScript SEO problems?
Martin Splitt Jan 08, 2025 ★★★
To solve SEO issues related to Client-Side Rendering, hydration combines SSR and CSR: initial content is loaded server-side (SSR) to guarantee its visibility, then subsequent interactions use CSR.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks
Is pre-rendering really the ultimate solution for indexing JavaScript sites?
Martin Splitt Jan 08, 2025 ★★
Pre-rendering (static generation of HTML files) offers a simple, robust, and secure approach for websites, facilitating crawling and indexing by search engines.
Domain Age & History Crawl & Indexing JavaScript & Technical SEO PDF & Files
Does Server-Side Rendering really guarantee the indexing of your JavaScript content?
Martin Splitt Jan 08, 2025 ★★
Server-Side Rendering (SSR) allows search engines to receive complete HTML directly from the server, guaranteeing that content is visible and indexable without depending on client-side JavaScript execution.
Content Crawl & Indexing JavaScript & Technical SEO Links & Backlinks
Is hydration really a worthwhile technical tradeoff for your SEO strategy?
Martin Splitt Jan 08, 2025 ★★
Although hydration combines the benefits of SSR and CSR, it involves more code and more complex configuration, which can result in a less robust experience and require more maintenance.
Domain Age & History AI & SEO JavaScript & Technical SEO
How do you choose the right rendering strategy to maximize your SEO performance?
Martin Splitt Jan 08, 2025 ★★
The choice of rendering strategy should depend on several factors: the site's function, the frequency of content changes, the types of interactions to support, and the resources available to build and maintain the configuration.
Content AI & SEO
Should You Abandon JavaScript to Optimize Your SEO for AI Crawlers?
Google Jan 07, 2025 ★★★
The Google Search Relations team recently discussed a major challenge in web development: the use of JavaScript in the context of modern search tools. While JavaScript was created to enable websites to compete with mobile applications, its excessive ...
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Mobile SEO
Do you still need to create a blog for your startup's SEO in 2025?
John Mueller Jan 07, 2025 ★★★
Is it necessary to have a blog for your startup in 2025? According to John Mueller, it's not necessarily worthwhile unless you're passionate about your subject and have useful things to share. Danny Sullivan shares the same opinion, recommending at m...
Domain Age & History Content AI & SEO Local Search Social Media
Does Adding a Country Code to Your URLs Really Improve International SEO?
John Mueller Jan 07, 2025 ★★★
On Bluesky, John Mueller explains that adding a country code to a URL (such as mydomain.com/shoes-es) has no impact on regional search rankings. Such a modification could even lead to temporary fluctuations in rankings, with no long-term benefit. Mue...
Content AI & SEO JavaScript & Technical SEO Domain Name International SEO
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.