What does Google say about SEO?

Does the shift from 'Bad' to 'Medium' on Core Web Vitals really transform your Google rankings?

John Mueller Mar 05, 2022 ★★★

Google uses Core Web Vitals (not the 0-100 PageSpeed score) as a ranking factor, based on what real users actually experience. Google primarily focuses on the gap between 'reasonably OK' and 'very slow' (Good/Medium/Bad categories). The most signific...

Domain Age & History Content E-commerce AI & SEO Web Performance

How Does Google Use URL Structure to Identify a Website's Geographic Targeting?

John Mueller Feb 28, 2022 ★★★

John Mueller explained during a webmaster hangout that Google could use country indicators in URLs to obtain information about the geographic target of pages on a site. But that these indicators (/fr/, /be/, /uk/, etc.) had to be located right after ...

Domain Age & History Content AI & SEO JavaScript & Technical SEO Domain Name PDF & Files International SEO

Is EAT Really a Ranking Factor in Google's Algorithm?

John Mueller Feb 28, 2022 ★★★

John Mueller indicated during the same hangout that EAT was primarily a concept used by Quality Raters to define the quality of a SERP. And that there was no "EAT score" as such entering directly into the search engine's relevance algorithm.

Algorithms Content Featured Snippets & SERP AI & SEO

Should You Reverse Pagination Order to Improve Crawling of Fresh Content?

John Mueller Feb 28, 2022 ★★★

John Mueller indicated on YouTube that when displaying paginated content, it's better to place the most recent items at the beginning rather than at the end, because otherwise, the bot may not crawl the entire pagination and therefore may not find th...

Domain Age & History Content Crawl & Indexing Images & Videos Pagination & Structure Local Search

Why does Google place such strong emphasis on practical information being displayed on websites?

Google Feb 24, 2022 ★★★

Your website must contain useful information such as stock availability, product range, prices, location, and opening hours. This information helps users and search engines understand your business.

E-commerce AI & SEO

Are descriptive page titles really the game-changer for your SEO visibility?

Google Feb 24, 2022 ★★★

A good SEO practice is to create descriptive and useful page titles that clearly communicate the theme of the page. Use page headings that convey the subject of your content.

Domain Age & History Content AI & SEO

Is your site losing Google Images traffic because of missing alt text?

Google Feb 24, 2022 ★★★

If you publish images or videos on your site, systematically use alternative text tags and other attributes to describe them. This allows Google to understand the content and makes your site accessible to people with disabilities.

Domain Age & History Content Images & Videos

Why does Google place so much emphasis on descriptive keywords for product images?

Google Feb 24, 2022 ★★★

Prepare images that represent the products you sell and describe them using keywords such as brand, color, and product description. Pay particular attention to the accuracy of images, descriptions, and page titles.

Domain Age & History Content E-commerce Images & Videos

Does Google always penalize hidden text and deceptive content practices?

Google Feb 24, 2022 ★★★

Do not add invisible text to your site to deceive users or show them different content. These are black hat SEO techniques designed to manipulate indexing algorithms and must be avoided.

Algorithms Content Crawl & Indexing Penalties & Spam

Can Google really detect all ranking manipulation techniques?

Google Feb 24, 2022 ★★★

Google has numerous mechanisms to detect techniques aimed at artificially manipulating rankings in search results. These security measures maintain the relevance and accuracy of results for users.

Content AI & SEO

Is black hat SEO really a waste of time and money?

Google Feb 24, 2022 ★★★

Black hat SEO techniques not only don't work, but ultimately become a waste of time and money. It's better to focus on legitimate and sustainable SEO practices.

Content AI & SEO Penalties & Spam

Is Search Console really enough to manage your site's SEO effectively?

Google Feb 24, 2022 ★★★

Google offers Search Console, a free tool that helps you manage your website's SEO. Sign up to track your site's performance, verify its functionality, and receive email notifications if problems occur.

AI & SEO Web Performance Search Console

Is the site: command really reliable for verifying your pages' indexation?

Google Feb 24, 2022 ★★★

To check if your website is indexed by Google, use the 'site:' command followed by your site's address in Google search. This command filters search results to display only the results for that specific site.

Crawl & Indexing Local Search

Does the site: command really prove that Google truly recognizes your website?

Google Feb 24, 2022 ★★★

If your website appears in search results with the site: command, it means Google recognizes your website's existence and at least some of its pages are already indexed.

Domain Age & History Crawl & Indexing AI & SEO

Does submitting your sitemap through Google Search Console really solve indexation problems?

Google Feb 24, 2022 ★★★

To resolve indexation problems, submit your sitemap and URLs via Google Search Console, Google Search's online presence management tool.

Crawl & Indexing AI & SEO Domain Name Search Console

Should you really use Google's URL Inspection Tool to verify your pages are being indexed?

Google Feb 24, 2022 ★★

You can also use the URL Inspection Tool in Google Search Console to test and verify your individual URLs.

Domain Name Search Console

Is manually testing your ranking on a few keywords really enough to validate your entire SEO strategy?

Google Feb 24, 2022 ★★

Once you've confirmed that Google recognizes your website, verify whether it appears in search results for relevant keywords related to your content.

Content

What backlinks is Search Console really showing you about your site?

Google Feb 24, 2022 ★★

Search Console allows you to see how other websites mention or create links to your website.

Links & Backlinks Search Console

Is your mobile site hurting your search rankings without you even knowing it?

Google Feb 24, 2022 ★★

Google Search Console allows you to verify whether your mobile site's information displays correctly without issues.

Domain Age & History Mobile SEO Local Search Search Console

Is Search Console really the best way to get your content indexed faster by Google?

Google Feb 24, 2022 ★★★

Search Console enables you to submit new content to Google and remove content you don't want appearing in search results.

Content AI & SEO Search Console