What does Google say about SEO?

Search through official Google statements about search engine optimization

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8911 statement(s) found
How does PageSpeed Insights actually detect the JavaScript that's tanking your site's performance?
Google Aug 19, 2022 ★★
PageSpeed Insights enables you to identify JavaScript that blocks page rendering, which can affect your site's performance and consequently its search rankings.
Domain Age & History JavaScript & Technical SEO Web Performance Search Console
Is slow JavaScript really tanking your Google search rankings?
Google Aug 19, 2022 ★★★
Slow JavaScript performance on a website can have a negative impact on rankings in Google search results. This is an important SEO factor to monitor.
JavaScript & Technical SEO Web Performance Search Console
Can PageSpeed Insights Really Pinpoint Which JavaScript is Slowing Down Your Site?
Google Aug 19, 2022 ★★
The PageSpeed Insights tool allows you to identify JavaScript whose execution is slow, helping website owners optimize their performance and search engine rankings.
Domain Age & History AI & SEO JavaScript & Technical SEO Web Performance Search Console
Do Dwell Time and Pogosticking Really Influence SEO Rankings in Google?
John Mueller Aug 16, 2022 ★★★
John Mueller reminded us on Twitter for the 4,765th time 🙂 that clicking on your link (or another one) in the SERPs will have no influence on the future ranking of that page in the SERP, neither positive nor negative. So CTR in the SERP, and more bro...
Domain Age & History Content Featured Snippets & SERP AI & SEO Links & Backlinks Social Media
How Do You Count the 50,000 URL Limit in XML Sitemaps Without Making Mistakes?
John Mueller Aug 16, 2022 ★★★
John Mueller explained on Twitter that the 50,000 URL limit in XML Sitemaps applies only to the number of URLs submitted through the "loc" tag. If there are other URLs in the file, such as with the "alternate" attribute, they are not counted toward t...
Content Crawl & Indexing AI & SEO Images & Videos JavaScript & Technical SEO Domain Name PDF & Files Social Media Search Console International SEO
Should You Abandon Dynamic Rendering for SEO in 2024?
Google Aug 16, 2022 ★★★
Google has updated its documentation for JavaScript developers and now indicates that Dynamic Rendering is "a workaround and not a long-term solution for JavaScript-generated content issues in search engines." In short, it's a solution that the Mount...
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO PDF & Files
Has web accessibility become an unavoidable SEO criterion?
Danny Farra Aug 11, 2022 ★★
Accessibility is not a tangential or secondary feature. It is an integral part of creating good design. Websites must incorporate accessibility from the design phase, not just before launch.
AI & SEO
Does your keyboard tab order really impact SEO rankings?
Danny Farra Aug 11, 2022 ★★★
Keyboard navigation via the Tab key must follow an intuitive flow, typically from left to right and top to bottom for English-language sites. A logical tab order improves accessibility and user experience.
AI & SEO Pagination & Structure
Do skip links really improve your SEO, or are they just an accessibility checkbox?
Danny Farra Aug 11, 2022 ★★★
Accessible websites should offer a skip link menu on the first Tab press, allowing users to jump directly to main content and avoid repetitive navigation. This is a recommended practice for web accessibility.
Content Links & Backlinks Pagination & Structure
Why does Google insist on visible keyboard focus indicators for all interactive elements?
Danny Farra Aug 11, 2022 ★★★
Every element receiving keyboard focus must have a visible indicator with good contrast. This allows keyboard navigation users to know where they are on the page without using a screen reader.
Domain Age & History Pagination & Structure
Should you really test accessibility with native screen readers for SEO purposes?
Danny Farra Aug 11, 2022 ★★
To test accessibility, use the screen reader already available on your device: ChromeVox for Chrome, TalkBack for Android, VoiceOver for Apple. These free and preinstalled tools allow for an initial assessment.
Why Should Accessibility Education Come Before Technical Auditing?
Danny Farra Aug 11, 2022 ★★
Before auditing a website for accessibility, it is recommended to train yourself in fundamental concepts. Understanding accessibility principles allows you to efficiently identify problems during practical testing with screen readers.
Does text size really matter for Google rankings, or is it just about user experience?
Danny Farra Aug 11, 2022 ★★
Text that is too small reduces accessibility. All textual elements on a page, including those considered decorative, should be large enough to be easily read and understood.
Domain Age & History Content AI & SEO Images & Videos
Did you know that 90% of websites fail accessibility criteria—and what's the real SEO impact?
Danny Farra Aug 11, 2022 ★★
Most websites fail to follow accessibility guidelines regarding color contrast, structure, and other criteria. There exists a massive accessibility deficit across the internet, representing considerable room for improvement.
Pagination & Structure
Does Google really prioritize color contrast for SEO rankings, and should you care?
Danny Farra Aug 11, 2022 ★★★
Insufficient color contrast is one of the most common accessibility issues on websites. Text overlaid on images without solid backgrounds or very light/gray text reduces readability and accessibility.
Domain Age & History Content AI & SEO Images & Videos
Does text spacing and structure really influence your Google rankings?
Danny Farra Aug 11, 2022 ★★★
Cognitive accessibility requires dividing paragraphs into digestible sections, spacing out content, and using bullet points. Large blocks of unstructured text are not accessible, whether the user is neurodivergent or not.
Content JavaScript & Technical SEO Pagination & Structure
Does accessibility really boost your content's international SEO performance across multiple languages?
Lizzi Sassman Aug 11, 2022 ★★
Writing short, well-structured texts improves accessibility and facilitates translation. Content becomes longer in certain languages like German, so starting with concise text is beneficial for everyone.
Content AI & SEO Local Search International SEO
Can an iframe with noindex block the indexing of the main page?
John Mueller Aug 08, 2022 ★★★
John Mueller explained on Twitter that if a parent page containing a meta robots "index" tag displayed an HTML file (child) containing a meta robots "noindex" tag in an iframe, the parent page would be indexed without any problem. In short, the "noin...
Domain Age & History Content Crawl & Indexing AI & SEO PDF & Files Social Media
Why is Google now rejecting certain directives in your robots.txt file?
Gary Illyes Aug 04, 2022 ★★★
The robots.txt file should only be used to control crawling. Google removed certain directives like noindex from the robots.txt parser because they don't concern crawling. Indexing and serving must be controlled through other methods.
Crawl & Indexing AI & SEO PDF & Files
Does Google really process HTTP status codes during the crawl phase, not after?
Gary Illyes Aug 04, 2022 ★★★
404, 410, and 403 codes are detected during the crawling phase. Google sends a signal to the indexing system indicating that the URL no longer exists, and indexing then decides to remove it. The crawler does not pass the page itself to indexing in th...
Domain Age & History Crawl & Indexing HTTPS & Security AI & SEO Domain Name
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