John Mueller

★★ Should you use a precise address or just a city name in job offer markup?

For job markup, having a precise address is better than just a location name. Google treats imprecise addresses as a warning rather than a failure, but for more advice or specific solutions, it is rec...

Mar 27, 2018 ⚡ Analysis available

★★★ Is it true that mobile-first indexing is being rolled out to all sites?

The rollout of mobile-first indexing began after the official Google blog post. Some sites have already switched to this mobile-first indexing, and a new series of sites is in transition this week. A ...

Mar 27, 2018 ⚡ Analysis available

★★ How Long Does It Really Take to See Results After Cleaning Up Low-Quality Content?

John Mueller explained during a hangout that improving overall quality or removing low-quality content from a site could have an impact (positions/traffic) sometimes only after 6 months, the time it t...

Mar 26, 2018 ⚡ Analysis available

★★★ Should You Really Worry About 404 Errors in Search Console?

John Mueller released a new "SEO Snippets" video in which he answers a question about 404 errors that may appear in Search Console and correspond to an old version of a website. John explains that the...

Mar 26, 2018 ⚡ Analysis available

★★★ Is it really necessary to use non-English characters in your URLs for international SEO?

Google accepts the use of non-English words in URLs, especially for sites targeting non-English-speaking regions. Domain names can include non-Latin characters via punycode encoding. The rest of the U...

Mar 21, 2018 ⚡ Analysis available

★★★ Does Google's Algorithm Really Ignore Affiliate Links?

John Mueller indicated on Twitter that Google's algorithm does not take into account in its relevance and PageRank calculations a certain number of links of all kinds and that "he would not be surpris...

Mar 19, 2018 ⚡ Analysis available

★★★ Do 404 errors really hurt your site's SEO?

404 errors for pages you do not wish to index do not negatively impact the rest of your site in search results. Use Search Console to prioritize crawl errors and address those that are most relevant....

Mar 16, 2018 ⚡ Analysis available

★★★ Should you really maintain redirects for URLs that still generate traffic?

If you notice traffic or links pointing to outdated URLs, it's recommended to redirect those links to the new URLs or restore the redirects if the traffic or links are significant....

Mar 16, 2018 ⚡ Analysis available

★★★ Should you really fix every 404 error in Google Search Console?

When an invalid URL is accessed, it is correct for the server to return a 404 not found error. If unused URLs lead to a 404 error, check the server logs or analytics to see if there is traffic or link...

Mar 16, 2018 ⚡ Analysis available

★★ Does Server Location Really Impact Your Site's Geographic SEO Targeting?

A user asked John Mueller on Twitter whether changing the hosting country of their server (for example from the United States to Germany) could make Google think that the website it hosts had changed ...

Mar 13, 2018 ⚡ Analysis available

★★ Should You Mass-Produce Content to Improve Your SEO Rankings?

John Mueller indicated on Twitter that Google's relevance algorithm does not give a specific advantage to websites that provide more information (in terms of volume) than another. "A website should no...

Mar 13, 2018 ⚡ Analysis available

★★ Do micro-conversions really influence Google's ranking?

Micro-conversions such as visiting your 'About' page can be significant if they help users fulfill their intent and can be tracked to evaluate the effectiveness of the site's conversion efforts....

Mar 09, 2018 ⚡ Analysis available

★★ Is it true that you can use multiple H1 tags without harming your SEO?

Google does not necessarily understand semantic HTML5 elements but accepts multiple H1 tags on a single page without confusion....

Mar 09, 2018 ⚡ Analysis available

★★★ Should you host your own customer reviews to enhance your SEO?

You can gather your own reviews to display on your site using markup tags, rather than depending on a third-party company. This does not pose any issues from an SEO perspective....

Mar 09, 2018 ⚡ Analysis available

★★★ Does hidden content on mobile finally matter as much as visible content for Google?

With mobile-first indexing, Google will treat hidden content on the page loaded by default the same way it treats visible content, given the display limitations on mobile....

Mar 09, 2018 ⚡ Analysis available

★★ Do spam reports sent to Google really affect your website?

Spam reports are used to identify common patterns to improve the overall algorithm, rather than addressing each case individually....

Mar 09, 2018 ⚡ Analysis available

★★★ Should you really stop using Fetch and Submit to get your pages indexed?

Tools like 'Fetch and Submit' for indexing should only be used for critical pages that Google has never seen. Regular updates should be handled through organic methods like sitemaps....

Mar 09, 2018 ⚡ Analysis available

★★★ Does removing bad backlinks really boost your Google ranking?

Removing bad links will not automatically improve your ranking, as it might just correct a previous over-ranking. It's essential to also strengthen good links to enhance your overall SEO efforts....

Mar 09, 2018 ⚡ Analysis available

★★★ How does Google really assess the overall quality of a site after removing low-quality content?

When a site has a lot of low-quality content, the algorithm must reevaluate the entire site when this content is removed. Significant changes in design and functionality are essential but take several...

Mar 09, 2018 ⚡ Analysis available

★★★ Are sitemaps truly essential for enhancing your indexing?

Google recommends using sitemap files to regularly inform search engines of new pages and updates on your site, particularly if you frequently add new content....

Mar 09, 2018 ⚡ Analysis available