John Mueller

★★★ How do Core Web Vitals actually impact your SEO rankings?

Search Console features a Page Experience report that provides a summary of URLs deemed good as well as insights into other components of the Page Experience ranking factor. Good URLs are those that m...

May 18, 2021 ⚡ Analysis available

★★★ How does technical SEO enhance crawling and indexing?

Technical SEO primarily involves enabling search engines to retrieve HTML pages and understand the content hosted within them. Search engines need to first know the URLs, then crawl them (retrieve the...

May 18, 2021 ⚡ Analysis available

★★★ How do video segments really impact search results?

The Clip markup enables a web page to provide information about segments or clips of a video. These segments can be shown directly in search results. It's simply a matter of providing a text tag, a st...

May 18, 2021 ⚡ Analysis available

★★★ How Does HTTP/2 Really Affect Your SEO Crawl Budget?

HTTP/2 crawling allows Google to request more URLs with a similar load on servers, thus enhancing the crawl budget. To take advantage of this, simply enable HTTPS and HTTP/2 support on your web server...

May 18, 2021 ⚡ Analysis available

★★★ How do structured data truly impact your SEO visibility?

Providing additional information through structured data does not increase the site's ranking in search, but it allows pages to be presented more prominently in search results when users look for them...

May 18, 2021 ⚡ Analysis available

★★★ Is Google crawling more efficiently thanks to HTTP/2?

Google has activated HTTP/2 crawling to make the crawl more efficient. With HTTP/2, Googlebot opens a single TCP connection and can effectively request multiple files in parallel. Google now crawls mo...

May 18, 2021 ⚡ Analysis available

★★ Why should you hire an SEO expert right from the start of your project?

For a site that needs to be highly visible in search engines, it is highly recommended to work with an SEO expert to discuss the project from the very beginning. This allows you to identify and avoid ...

May 18, 2021 ⚡ Analysis available

★★ Why Do Links Need to Be Impeccably Formed for Google?

For Google to understand links, they must be well-formed HTML elements and point to reasonable and retrievable URLs. Google uses these links to discover new pages, both internal and external to the si...

May 18, 2021 ⚡ Analysis available

★★★ Does Having Content Above the Fold Really Matter for Your Rankings?

John Mueller explained during a webmaster hangout that if a web page doesn't offer content "above the fold" (visible without scrolling), this could pose a problem for SEO. Not all content needs to be ...

May 17, 2021 ⚡ Analysis available

★★ Why does the transition from noindex to indexed take so long in SEO?

Moving pages from noindex to indexed can slow down indexing and create confusion for several months. This is a normal transition that requires patience for the systems to stabilize....

May 14, 2021 ⚡ Analysis available

★★★ How do Core Web Vitals impact your SEO in real-time?

The Core Web Vitals signal will be continuously active, based on the past 28 days of field data from the Chrome User Experience Report. Improvements are not visible immediately but only after 28 days....

May 14, 2021 ⚡ Analysis available

★★ Can tweaking titles and meta descriptions really save your SEO?

Adjusting titles and meta descriptions can slightly refine positioning and help Google recognize the content of a page, but it won't resolve a significant drop in visibility. For major ranking changes...

May 14, 2021 ⚡ Analysis available

★★★ Should you reduce the number of pages on your site to boost your SEO?

It is advisable to concentrate a site on fewer pages rather than having many individual pages. This avoids the need to gather signals for each page and allows for a stronger focus on the site's power....

May 14, 2021 ⚡ Analysis available

★★ Should sites with 500 pages really be effortlessly indexed by Google?

For a site with 500 pages, Google should be able to index a large portion of the pages with minimal additional effort as long as the site is technically correct and has some signals of legitimacy. It'...

May 14, 2021 ⚡ Analysis available

★★ How Does a Strong Website Enhance the Indexing of New Pages?

When a website becomes strong and high-performing in search, new pages created and linked from the existing site are better understood by Google. It is better to build a strong site instead of several...

May 14, 2021 ⚡ Analysis available

★★★ How does Google value content beyond basic facts?

For factual content that is widely available (addresses, phone numbers), it's necessary to provide significantly more value than the simple facts that everyone knows. Otherwise, Google can point to an...

May 14, 2021 ⚡ Analysis available

★★★ Why shouldn't you rely on the site: command for diagnosing indexing?

The site: command is not designed for diagnostic use. The numbers displayed are optimized for speed and provide an overview, not to be exhaustive. You should rely on Search Console data to know the ac...

May 14, 2021 ⚡ Analysis available

★★ Should you check Google's cache to understand mobile or desktop indexing?

To check which version Google is indexing (mobile or desktop), you need to look at the cached version of the URL. This allows you to see if Google is indexing the mobile or desktop version, especially...

May 14, 2021 ⚡ Analysis available

★★ Why should you avoid using 'Read More' as anchor text?

Google uses the anchor text of links to understand the context of the destination page. A generic text like 'Read More' provides no information. It is recommended to use descriptive text such as 'Read...

May 14, 2021 ⚡ Analysis available

★★★ Is it true that the PageSpeed Insights score doesn't impact SEO rankings?

<p>The PageSpeed Insights score of 0-100 is not a ranking factor and does not correspond directly to the Core Web Vitals. This score is based on lab tests, while Google uses real user data (field data...

May 14, 2021 ⚡ Analysis available