Official statement
Google does not use the word count for SEO at all. The length of an article is an internal editorial decision. There is no correlation between longer content and better rankings.
Other statements from this video 17 ▾
- □ Should Googlebot really ignore cookie consent banners?
- □ Does the frequency of keywords really make a difference in SEO?
- □ Is it true that the URL Removal Tool overlooks the canonical tag?
- □ Is it essential to customize the above-the-fold content for SEO?
- □ Should you worry about domain age for SEO?
- □ Should you worry about private WHOIS information for your SEO?
- □ Why does Google limit the data collected on Search Console?
- □ Why does Google rely on field data for Core Web Vitals rankings?
- □ Should you be concerned about the 28-day update delay for Core Web Vitals?
- □ Why isn't A/B testing considered cloaking by Google?
- □ Is it true that Google doesn’t differentiate between WordPress pages and posts in SEO?
- □ Does URL length really have any impact on SEO ranking?
- □ Should you really worry about foreign spam links in Search Console?
- □ Should you really disavow all your incoming links?
- □ How do pagination and breadcrumbs shape Google's understanding of your site?
- □ Are Late 301 Redirects Really Effective in Preserving SEO Authority?
- □ Is it true that AMP is no longer needed for the Top Stories carousel?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you worry when the number of indexed pages drops?
View statement →
TL;DR
Google does not consider the word count for page rankings. The length of an article is an editorial choice. Stop focusing on word count to improve your SEO rankings.
❓ Frequently Asked Questions
Est-ce que plus long signifie forcément mieux coté SEO ?
Non, Google souligne que la longueur n'a pas d'impact direct sur le classement SEO.
La longueur du contenu influence-t-elle l'expérience utilisateur ?
Oui, mais uniquement si le contenu est pertinent et engageant pour l'utilisateur.
Doit-on alors ignorer la longueur du contenu ?
Ne l'ignorez pas, mais ne la priorisez pas. Focus sur la qualité avant tout.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 04/06/2021
🎥 Watch the full video on YouTube →
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