Official statement
If the old content still exists and a copy is created on a new URL, Google can automatically transfer the signals even without a redirect. If the content is deleted and then moved, Google loses the signals. Adding a redirect too late does not recover the authority that has already been lost.
Other statements from this video 17 ▾
- □ Should Googlebot really ignore cookie consent banners?
- □ Does the frequency of keywords really make a difference in SEO?
- □ Is it true that the URL Removal Tool overlooks the canonical tag?
- □ Is it essential to customize the above-the-fold content for SEO?
- □ Should you worry about domain age for SEO?
- □ Should you worry about private WHOIS information for your SEO?
- □ Does the word count really matter for SEO rankings?
- □ Why does Google limit the data collected on Search Console?
- □ Why does Google rely on field data for Core Web Vitals rankings?
- □ Should you be concerned about the 28-day update delay for Core Web Vitals?
- □ Why isn't A/B testing considered cloaking by Google?
- □ Is it true that Google doesn’t differentiate between WordPress pages and posts in SEO?
- □ Does URL length really have any impact on SEO ranking?
- □ Should you really worry about foreign spam links in Search Console?
- □ Should you really disavow all your incoming links?
- □ How do pagination and breadcrumbs shape Google's understanding of your site?
- □ Is it true that AMP is no longer needed for the Top Stories carousel?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Does Google Really Use the Concept of Authority at the Individual Page Level?
View statement →
TL;DR
Late 301 redirects do not recover lost authority if the original content has been removed. Google automatically transfers signals if a copy is detected elsewhere.
❓ Frequently Asked Questions
Quand transférer les signaux avec une redirection 301 ?
Idéalement, avant toute suppression ou modification de contenu, pour éviter des pertes d'autorité.
Les redirections 301 fonctionnent-elles toujours ?
Pas si elles sont tardives; l'autorité peut être partiellement perdue sans redirection rapide.
Un contenu copié conserve-t-il ses signaux SEO ?
Oui, si Google associe le contenu copié à l'ancien, des signaux peuvent être transférés automatiquement.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 04/06/2021
🎥 Watch the full video on YouTube →
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