Official statement
URL length does not affect rankings in Google. What can impact SEO is rather the internal linking of the site, which may differ for deeper URLs in the hierarchy.
Other statements from this video 17 ▾
- □ Should Googlebot really ignore cookie consent banners?
- □ Does the frequency of keywords really make a difference in SEO?
- □ Is it true that the URL Removal Tool overlooks the canonical tag?
- □ Is it essential to customize the above-the-fold content for SEO?
- □ Should you worry about domain age for SEO?
- □ Should you worry about private WHOIS information for your SEO?
- □ Does the word count really matter for SEO rankings?
- □ Why does Google limit the data collected on Search Console?
- □ Why does Google rely on field data for Core Web Vitals rankings?
- □ Should you be concerned about the 28-day update delay for Core Web Vitals?
- □ Why isn't A/B testing considered cloaking by Google?
- □ Is it true that Google doesn’t differentiate between WordPress pages and posts in SEO?
- □ Should you really worry about foreign spam links in Search Console?
- □ Should you really disavow all your incoming links?
- □ How do pagination and breadcrumbs shape Google's understanding of your site?
- □ Are Late 301 Redirects Really Effective in Preserving SEO Authority?
- □ Is it true that AMP is no longer needed for the Top Stories carousel?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does URL Length Really Impact Your SEO Rankings?
View statement →
TL;DR
According to Google, URL length does not influence ranking. It's internal linking that makes the difference, especially for deeply nested URLs. Simplify your structure but focus on linking.
❓ Frequently Asked Questions
La longueur de l'URL est-elle importante pour d'autres aspects que le SEO ?
Oui, elle peut influencer l'UX et la lisibilité des liens sur les plateformes sociales.
Faut-il raccourcir les URLs existantes ?
Pas nécessairement pour le SEO. Priorisez plutôt un bon maillage et une structure d'URL cohérente.
Un URL court pourrait-il parfois être préjudiciable ?
En théorie non, mais un URL trop court pourrait manquer d'informations essentielles sur le contenu pour l'utilisateur.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · published on 04/06/2021
🎥 Watch the full video on YouTube →
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