John Mueller

★★ Why is Schema.org essential for your SEO strategy?

Schema.org is a globally accepted standard and an open vocabulary for expressing information. Launched 10 years ago, it has become an important part of the open web infrastructure. It provides a stabl...

May 18, 2021 ⚡ Analysis available

★★★ Why is JSON-LD becoming essential for SEO experts?

Over the past year, JSON-LD has emerged as the most popular way for websites to provide structured data. All modern metadata specific to Google's search can be provided through JSON-LD and the schema....

May 18, 2021 ⚡ Analysis available

★★★ How Does HTTP/2 Really Affect Your SEO Crawl Budget?

HTTP/2 crawling allows Google to request more URLs with a similar load on servers, thus enhancing the crawl budget. To take advantage of this, simply enable HTTPS and HTTP/2 support on your web server...

May 18, 2021 ⚡ Analysis available

★★★ Is Google crawling more efficiently thanks to HTTP/2?

Google has activated HTTP/2 crawling to make the crawl more efficient. With HTTP/2, Googlebot opens a single TCP connection and can effectively request multiple files in parallel. Google now crawls mo...

May 18, 2021 ⚡ Analysis available

★★ Why should you hire an SEO expert right from the start of your project?

For a site that needs to be highly visible in search engines, it is highly recommended to work with an SEO expert to discuss the project from the very beginning. This allows you to identify and avoid ...

May 18, 2021 ⚡ Analysis available

★★ Why Do Links Need to Be Impeccably Formed for Google?

For Google to understand links, they must be well-formed HTML elements and point to reasonable and retrievable URLs. Google uses these links to discover new pages, both internal and external to the si...

May 18, 2021 ⚡ Analysis available

★★★ How do structured data transform your SEO strategy?

Search engines use machine-readable elements called structured data to interpret content. These elements indicate which pages to index or ignore and provide information such as the type of content (re...

May 18, 2021 ⚡ Analysis available

★★★ How does technical SEO enhance crawling and indexing?

Technical SEO primarily involves enabling search engines to retrieve HTML pages and understand the content hosted within them. Search engines need to first know the URLs, then crawl them (retrieve the...

May 18, 2021 ⚡ Analysis available

★★★ Does Having Content Above the Fold Really Matter for Your Rankings?

John Mueller explained during a webmaster hangout that if a web page doesn't offer content "above the fold" (visible without scrolling), this could pose a problem for SEO. Not all content needs to be ...

May 17, 2021 ⚡ Analysis available

★★ Can tweaking titles and meta descriptions really save your SEO?

Adjusting titles and meta descriptions can slightly refine positioning and help Google recognize the content of a page, but it won't resolve a significant drop in visibility. For major ranking changes...

May 14, 2021 ⚡ Analysis available

★★ Do Sitemaps Really Affect SEO?

The handling of sitemaps and coverage reports in Search Console has no impact on site ranking. If pages are indexed normally in the overall coverage report, the connection with individual sitemap file...

May 14, 2021 ⚡ Analysis available

★★ Why should you avoid using 'Read More' as anchor text?

Google uses the anchor text of links to understand the context of the destination page. A generic text like 'Read More' provides no information. It is recommended to use descriptive text such as 'Read...

May 14, 2021 ⚡ Analysis available

★★★ Is it true that the PageSpeed Insights score doesn't impact SEO rankings?

<p>The PageSpeed Insights score of 0-100 is not a ranking factor and does not correspond directly to the Core Web Vitals. This score is based on lab tests, while Google uses real user data (field data...

May 14, 2021 ⚡ Analysis available

★★★ How do Core Web Vitals impact your SEO in real-time?

The Core Web Vitals signal will be continuously active, based on the past 28 days of field data from the Chrome User Experience Report. Improvements are not visible immediately but only after 28 days....

May 14, 2021 ⚡ Analysis available

★★ Should you check Google's cache to understand mobile or desktop indexing?

To check which version Google is indexing (mobile or desktop), you need to look at the cached version of the URL. This allows you to see if Google is indexing the mobile or desktop version, especially...

May 14, 2021 ⚡ Analysis available

★★ How Does a Strong Website Enhance the Indexing of New Pages?

When a website becomes strong and high-performing in search, new pages created and linked from the existing site are better understood by Google. It is better to build a strong site instead of several...

May 14, 2021 ⚡ Analysis available

★★ Why does the transition from noindex to indexed take so long in SEO?

Moving pages from noindex to indexed can slow down indexing and create confusion for several months. This is a normal transition that requires patience for the systems to stabilize....

May 14, 2021 ⚡ Analysis available

★★ Should sites with 500 pages really be effortlessly indexed by Google?

For a site with 500 pages, Google should be able to index a large portion of the pages with minimal additional effort as long as the site is technically correct and has some signals of legitimacy. It'...

May 14, 2021 ⚡ Analysis available

★★★ Why shouldn't you rely on the site: command for diagnosing indexing?

The site: command is not designed for diagnostic use. The numbers displayed are optimized for speed and provide an overview, not to be exhaustive. You should rely on Search Console data to know the ac...

May 14, 2021 ⚡ Analysis available

★★★ Does Google Ads really impact the SEO of your pages?

The ranking systems for Google Ads and organic search results are completely separate. Launching or stopping ad campaigns does not affect organic rankings. Google even refuses to answer SEO questions ...

May 14, 2021 ⚡ Analysis available