John Mueller

★★ Why is Google finally launching a dedicated report for ranking changes?

This is the first time Google is implementing such a comprehensive report for a specific ranking change, hoping to facilitate site improvements for users....

Apr 28, 2021 ⚡ Analysis available

★★ How can you leverage regex in Search Console to analyze your performance data?

Google has added regex support to the Performance report of Search Console. You can now use patterns instead of keywords for search queries as well as for pages displayed in the report....

Apr 28, 2021 ⚡ Analysis available

★★★ Do Core Web Vitals really depend on your actual users?

The Core Web Vitals portion of the ranking factor is based on real user metrics, which take time to collect and are automatically updated. Improvements made at any time will be reflected in these metr...

Apr 28, 2021 ⚡ Analysis available

★★★ Should you really rush to optimize your Page Experience?

Page Experience is just one of the many factors considered by Google's systems. There's no need to rush to implement it. Take the time to find good solutions tailored to your site and your users....

Apr 28, 2021 ⚡ Analysis available

★★★ Why did Google postpone the Page Experience and what does it mean for your SEO?

The rollout of the Page Experience ranking factor has been postponed to mid-June 2021. The change will happen gradually over two months, page by page. This gives sites more time to improve before the ...

Apr 28, 2021 ⚡ Analysis available

★★ Will Google's Signed Exchanges revolutionize your preloading strategy?

Signed Exchanges will be available for all web pages. This system allows Google Search to preload your pages while preserving privacy, thereby enhancing user experience....

Apr 28, 2021 ⚡ Analysis available

★★★ Does the HTML <abbr> Tag Really Improve Your SEO?

John Mueller was asked whether Google takes into account the HTML <abbr> tag, which is used to indicate an abbreviation or acronym. His answer was clear: it's No....

Apr 26, 2021 ⚡ Analysis available

★★★ Does Googlebot Actually Collect Core Web Vitals Data During Crawling?

This week's update on Core Web Vitals... 🙂 John Mueller reminded us on Twitter that while the Googlebot returns a majority of useful information to the algorithm during its crawl, this won't be the ca...

Apr 26, 2021 ⚡ Analysis available

★★★ Are Core Web Vitals Really Reflecting What Your Users Experience?

For Core Web Vitals, Google uses field data based on what users actually see in the search results. If AMP pages are displayed, the metrics are based on the AMP pages. If it's the mobile web pages, th...

Apr 23, 2021 ⚡ Analysis available

★★★ Why do you need to wait 28 days to see the SEO impact of your Core Web Vitals optimizations?

Field data from Core Web Vitals (Chrome User Experience Report) takes about 28 days to update after changes on the site. The changes are not immediate but appear gradually with a subtle rise over time...

Apr 23, 2021 ⚡ Analysis available

★★ Are multiple URL parameters really a risk for thin content?

Having several products with similar parameters is not considered thin content. Google learns which parameters are important and which are not. The URL parameter management tool can help clarify this....

Apr 23, 2021 ⚡ Analysis available

★★★ Does a 301 redirect really suffice to impose the canonical to Google?

Google uses 301 redirects as a signal of canonicalization, but also relies on other signals: internal links, sitemaps, external links, and annotations. It can happen that a redirect is in place but th...

Apr 23, 2021 ⚡ Analysis available

★★ Should you really rewrite all your product listings to rank well?

Having unique product descriptions (different from those provided by the manufacturer) is a good practice that helps Google differentiate pages. However, it is not critical, especially if other aspect...

Apr 23, 2021 ⚡ Analysis available

★★★ Does Google rewrite your title and meta description tags with every query?

Google may display different titles and descriptions based on the user's query. Titles are always used for ranking even if they are modified for display. Descriptions are not used for ranking, only fo...

Apr 23, 2021 ⚡ Analysis available

★★★ Should you really avoid frequently updating your site to maintain your rankings?

Making frequent changes to a site does not automatically lower its ranking. Google evaluates whether the changes improve or degrade the site. Internal structural modifications (links) can have a visib...

Apr 23, 2021 ⚡ Analysis available

★★ Does the number of pages in Search Console's Core Web Vitals reports fluctuate for no apparent reason?

The aggregated Core Web Vitals reports in Search Console show a significant sample of pages that can vary over time. The total number of pages displayed might fluctuate even if performance remains unc...

Apr 23, 2021 ⚡ Analysis available

★★ Should you really disregard laboratory data to optimize your Core Web Vitals?

Laboratory data is an approximation of what users might experience, but it can be inaccurate as it does not account for the real location and devices of users. Google recommends using field data as th...

Apr 23, 2021 ⚡ Analysis available

★★ Why does Google crawl your image URLs without extensions twice before indexing them?

If Google cannot recognize that a URL points to an image (due to the absence of an extension), it will first attempt to crawl it for traditional web search, fail, and then potentially treat it as an i...

Apr 23, 2021 ⚡ Analysis available

★★ Can a single page site really rank on Google?

A single page site can indeed appear in search results and rank well. Google recommends building a solid site and gradually expanding it rather than creating multiple disconnected one-page sites....

Apr 23, 2021 ⚡ Analysis available

★★ Should you still redirect HTTP to HTTPS if it hasn't been done yet?

Implementing HTTP to HTTPS redirects is still recommended even if it wasn't done initially. It's good practice for users. The visible SEO effect will likely be minimal if the site is already well-esta...

Apr 23, 2021 ⚡ Analysis available