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Official statement

To control the crawling of URLs with parameters, it is recommended to use canonical tags on each URL instead of using the URL parameters feature. This allows Google to crawl the URLs, recognize the canonicals, and naturally optimize the crawling process.
19:05
🎥 Source video

Extracted from a Google Search Central video

⏱ 53:47 💬 EN 📅 24/06/2021 ✂ 19 statements
Watch on YouTube (19:05) →
✂ Other statements from this video 18 ▾
  1. 1:02 What does a two-part rollout of the Google update mean for SEO?
  2. 3:14 How do exclusionary regex filters change the game for SEO analysis?
  3. 3:47 How is Search Console Insights transforming our SEO content strategy?
  4. 6:58 How can you enhance your indexing check using a quotation search?
  5. 8:00 Why Are Redirections Critical During a Website Migration?
  6. 11:22 Is it true that Google Sites has no indexing issues at all?
  7. 16:58 How do URL parameters impact indexing in unexpected ways?
  8. 22:03 Why does Google keep crawling your old URLs even after a migration?
  9. 26:24 Why do unknown URLs show up in Search Console?
  10. 28:29 Why should you check all your templates for noindex errors?
  11. 31:32 Why do rankings fluctuate even when there are no content changes?
  12. 34:19 Why should your AMP content align with the canonical page?
  13. 36:38 How are Page Experience signals reshaping ranking in Google News?
  14. 38:51 Why Doesn't Google Publicly Address Violations of SEO Guidelines?
  15. 42:39 How does Google actually use spam reports to refine its SEO algorithms?
  16. 43:53 Is Quality Content Really the Only SEO Pillar According to Google?
  17. 46:54 Is it true that Google claims subdomains and subdirectories have no SEO impact?
  18. 49:09 Is using text-overflow:ellipsis a mistake for your SEO strategy?
📅
Official statement from (5 years ago)
TL;DR

Google recommends using canonical tags rather than URL parameters to optimize crawling. The reasoning? Simplifying management with clear canonicals helps avoid the complexity associated with parameters.

❓ Frequently Asked Questions

Les balises canonical remplacent-elles totalement les paramètres URL ?
Non, les canonicals sont conseillés pour éviter les duplications, mais certains paramètres sont parfois nécessaires selon le site.
Comment savoir si Googlebot suit mes canonicals ?
Vérifiez les logs de votre serveur pour voir le comportement de Googlebot ou utilisez des outils comme Search Console pour monitorer l'indexation.
Les paramètres URL nuisent-ils toujours au SEO ?
Pas nécessairement. Utilisés correctement, ils peuvent servir des fonctionnalités essentielles, mais doivent être gérés pour éviter de nuire à l'indexation.
🏷 Related Topics
Crawl & Indexing Domain Name

🎥 From the same video 18

Other SEO insights extracted from this same Google Search Central video · duration 53 min · published on 24/06/2021

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