Official statement
Other statements from this video 18 ▾
- 3:14 How do exclusionary regex filters change the game for SEO analysis?
- 3:47 How is Search Console Insights transforming our SEO content strategy?
- 6:58 How can you enhance your indexing check using a quotation search?
- 8:00 Why Are Redirections Critical During a Website Migration?
- 11:22 Is it true that Google Sites has no indexing issues at all?
- 16:58 How do URL parameters impact indexing in unexpected ways?
- 19:05 Why should you prefer canonical tags over URL parameters for effective crawl control?
- 22:03 Why does Google keep crawling your old URLs even after a migration?
- 26:24 Why do unknown URLs show up in Search Console?
- 28:29 Why should you check all your templates for noindex errors?
- 31:32 Why do rankings fluctuate even when there are no content changes?
- 34:19 Why should your AMP content align with the canonical page?
- 36:38 How are Page Experience signals reshaping ranking in Google News?
- 38:51 Why Doesn't Google Publicly Address Violations of SEO Guidelines?
- 42:39 How does Google actually use spam reports to refine its SEO algorithms?
- 43:53 Is Quality Content Really the Only SEO Pillar According to Google?
- 46:54 Is it true that Google claims subdomains and subdirectories have no SEO impact?
- 49:09 Is using text-overflow:ellipsis a mistake for your SEO strategy?
Google is splitting its Core Update into two phases. Expect ranking fluctuations between June and July. Gains may be temporary.
What you need to understand
Why is this rollout in two phases? Invitation for curiosity:
What’s the reason behind Google’s decision to split the update?
Google has made the strategic decision to split the update to ensure that the improvements are in place, even if all optimizations are not ready yet. This means that some of the announced changes will take effect later.
- Splitting an update is uncommon for Google.
- Webmasters should anticipate several ranking recalibrations.
How does this affect rankings? Invitation for curiosity:
What can we expect in terms of ranking changes during this transition?
Fluctuations will be inevitable, leading to potentially reversed ranking movements by the second part of the update. Expect an unstable environment during the period between the two rollouts.
- SERP instability until the final deployment.
- Some ranking gains may be temporary.
SEO Expert opinion
Is this an unusual practice for Google? Invitation for curiosity:
Is it common for Google to fragment updates like this?
Yes, fragmenting a Core Update is rare. Google usually favors complete and singular updates. This may highlight the increased complexity of the update being planned.
What risks should be monitored? Invitation for curiosity:
What potential challenges could arise during this update?
Sites may experience erratic variations in their positions. It is crucial to understand that some gains are not permanent until the update finalizes its rollout in July.
Practical impact and recommendations
What actions should be prioritized? Invitation for curiosity:
How can you best navigate through immediate ranking fluctuations?
Don't panic over immediate variations. Focus on proven practices that please Google, such as Core Web Vitals and E-A-T content.
- Maintain ongoing optimization of your site's speed.
- Enhance the relevance and quality of your content.
- Monitor SERP changes between June and July.
❓ Frequently Asked Questions
Qu'est-ce qu'un Core Update de Google ?
Mon site peut-il perdre sa position actuelle ?
Que faire si mon site est impacté négativement ?
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · duration 53 min · published on 24/06/2021
🎥 Watch the full video on YouTube →
💬 Comments (0)
Be the first to comment.