Official statement
There is no secret SEO technique. The only valid recommendation is to continuously create good content that users appreciate, which enhances the reputation that Google can capture and reflect in rankings.
43:53
Other statements from this video 18 ▾
- 1:02 What does a two-part rollout of the Google update mean for SEO?
- 3:14 How do exclusionary regex filters change the game for SEO analysis?
- 3:47 How is Search Console Insights transforming our SEO content strategy?
- 6:58 How can you enhance your indexing check using a quotation search?
- 8:00 Why Are Redirections Critical During a Website Migration?
- 11:22 Is it true that Google Sites has no indexing issues at all?
- 16:58 How do URL parameters impact indexing in unexpected ways?
- 19:05 Why should you prefer canonical tags over URL parameters for effective crawl control?
- 22:03 Why does Google keep crawling your old URLs even after a migration?
- 26:24 Why do unknown URLs show up in Search Console?
- 28:29 Why should you check all your templates for noindex errors?
- 31:32 Why do rankings fluctuate even when there are no content changes?
- 34:19 Why should your AMP content align with the canonical page?
- 36:38 How are Page Experience signals reshaping ranking in Google News?
- 38:51 Why Doesn't Google Publicly Address Violations of SEO Guidelines?
- 42:39 How does Google actually use spam reports to refine its SEO algorithms?
- 46:54 Is it true that Google claims subdomains and subdirectories have no SEO impact?
- 49:09 Is using text-overflow:ellipsis a mistake for your SEO strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can High-Quality, Information-Rich Content Actually Be Worthless to Google?
View statement →
TL;DR
Google states unequivocally: the only SEO lever is quality content that meets user needs. A clear strategy that centers around content creators and shuts the door on shady techniques.
❓ Frequently Asked Questions
Le contenu textuel est-il suffisant ?
Non, diversifiez les formats : vidéos, infographies, etc., pour enrichir l'expérience utilisateur.
Comment savoir si Google approuve mon contenu ?
Les métriques d'engagement, telles que le temps passé et le taux de rebond faible, sont d'excellents indicateurs.
Les techniques SEO classiques sont-elles obsolètes ?
Pas entièrement, mais le focus doit être avant tout sur le contenu pertinent et l'expérience utilisateur.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · duration 53 min · published on 24/06/2021
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