Official statement
Google has never announced that subdomains or subdirectories would be disadvantaged in SEO. The choice between the two can be made based on site management needs and user experience, not for SEO reasons.
46:54
Other statements from this video 18 ▾
- 1:02 What does a two-part rollout of the Google update mean for SEO?
- 3:14 How do exclusionary regex filters change the game for SEO analysis?
- 3:47 How is Search Console Insights transforming our SEO content strategy?
- 6:58 How can you enhance your indexing check using a quotation search?
- 8:00 Why Are Redirections Critical During a Website Migration?
- 11:22 Is it true that Google Sites has no indexing issues at all?
- 16:58 How do URL parameters impact indexing in unexpected ways?
- 19:05 Why should you prefer canonical tags over URL parameters for effective crawl control?
- 22:03 Why does Google keep crawling your old URLs even after a migration?
- 26:24 Why do unknown URLs show up in Search Console?
- 28:29 Why should you check all your templates for noindex errors?
- 31:32 Why do rankings fluctuate even when there are no content changes?
- 34:19 Why should your AMP content align with the canonical page?
- 36:38 How are Page Experience signals reshaping ranking in Google News?
- 38:51 Why Doesn't Google Publicly Address Violations of SEO Guidelines?
- 42:39 How does Google actually use spam reports to refine its SEO algorithms?
- 43:53 Is Quality Content Really the Only SEO Pillar According to Google?
- 49:09 Is using text-overflow:ellipsis a mistake for your SEO strategy?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Local domains, subdomains, or subdirectories: which structure should you choose ...
View statement →
TL;DR
Google states there is no SEO difference between using subdomains or subdirectories. Thus, the decision should be based on management considerations and user experience. Focus on overall optimization rather than URL structure.
❓ Frequently Asked Questions
Pourquoi Google ne favorise-t-il pas une structure d'URL ?
Google considère que sous-domaine et sous-répertoire n'impactent pas différemment le SEO, puisque ce sont d'autres facteurs qui prévalent.
Cette déclaration change-t-elle quelque chose pour les sites existants ?
Non, à moins que la structure actuelle soit inefficace pour la gestion ou l'expérience utilisateur.
Les outils SEO gèrent-ils différemment ces structures ?
Certains peuvent en effet les traiter différemment, bien que cela ne change pas le classement SEO, un <strong>[A vérifier]</strong> sur votre scénario spécifique.
🎥 From the same video 18
Other SEO insights extracted from this same Google Search Central video · duration 53 min · published on 24/06/2021
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