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Official statement

According to the AMP guidelines for Google Search, the content displayed and the possible actions on an AMP page should be as similar as possible to the corresponding canonical page. AMP lead pages that redirect to non-AMP pages can be problematic.
34:19
🎥 Source video

Extracted from a Google Search Central video

⏱ 53:47 💬 EN 📅 24/06/2021 ✂ 19 statements
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📅
Official statement from (5 years ago)
TL;DR

AMP pages must have similar content and actions to their canonical page. Redirects from an AMP lead page to a non-AMP page are problematic for Google Search.

❓ Frequently Asked Questions

Que se passe-t-il si les pages AMP et canoniques ne correspondent pas exactement ?
Des différences notables peuvent affecter le SEO et la compatibilité avec les guidelines de Google.
Peut-on rediriger d'une page AMP vers une page non-AMP sans risque ?
Non, Google précise que les redirections de ce type posent problème pour le SEO.
Pourquoi la parité entre AMP et canonique est-elle si importante ?
Pour garantir une expérience utilisateur cohérente et éviter la confusion.
🏷 Related Topics
Domain Age & History Content Crawl & Indexing AI & SEO Mobile SEO Redirects

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Other SEO insights extracted from this same Google Search Central video · duration 53 min · published on 24/06/2021

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