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Official statement

Using text-overflow:ellipsis can be viewed as hidden text and is not recommended. The truncated text remains indexable and may appear in search results, but users cannot see it, leading to a poor experience. It's advisable to ensure consistency between mobile and desktop displays.
49:09
🎥 Source video

Extracted from a Google Search Central video

⏱ 53:47 💬 EN 📅 24/06/2021 ✂ 19 statements
Watch on YouTube (49:09) →
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  15. 38:51 Why Doesn't Google Publicly Address Violations of SEO Guidelines?
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📅
Official statement from (5 years ago)
TL;DR

Google discourages text-overflow:ellipsis as it creates hidden text that is invisible to users. Even though it can be indexed, it negatively impacts user experience. It's better to achieve consistency between mobile and desktop.

❓ Frequently Asked Questions

Est-ce que text-overflow:ellipsis nuit au SEO ?
Possible, car cela masque du contenu aux utilisateurs tout en l'indexant, perturbant l'expérience utilisateur.
Google pénalise-t-il réellement cette pratique ?
Google déconseille cette pratique, mais aucune pénalité concrète n'a été documentée. Le risque repose principalement sur l'expérience utilisateur.
Comment savoir si mon contenu est masqué ?
Utilisez des outils de prévisualisation et testez sur plusieurs appareils pour voir comment le contenu s'affiche réellement.
🏷 Related Topics
Content Crawl & Indexing AI & SEO Mobile SEO

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Other SEO insights extracted from this same Google Search Central video · duration 53 min · published on 24/06/2021

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